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13 Sep, 2017

What Changes Has Amazon Made In The Supermarket Industry So Far?

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Amazon made headlines after announcing its acquisition of the supermarket giant, Whole Foods. Since then, there has been panic in the air from brick and mortar stores, and all eyes have been watching Amazon closely, to see what changes it will bring to the supermarket chain. How It All...

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11 Sep, 2017

{{Case Study}} Instagram Vs. Snapchat

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If you combine pictures, messaging, live videos, news, and special effects, what do you get? You get the two leading social media platforms that have taken the world and multiple industries by storm. These two outlets go by the names of Snapchat and Instagram. If you have a business...

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30 Aug, 2017

Why Are Small-Box Retail Stores On The Rise?

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Who said bigger was better? Apparently not some brick and mortar stores, who are transforming their usual big box stores to become smaller. Small-box stores have many benefits, like convenience, and the ability to customize merchandise, depending on the store’s customer geographic. “Small retailers often offer valued-added services, customized...

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28 Aug, 2017

Are You Using Emotional Appeals In Your Marketing Campaigns?

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Emotions: we all have them, and whether we like it or not, they can be triggered by our senses, like sight, touch or smell. These triggers can appear in advertisements and marketing campaigns, which influences purchasing patterns. “Purchases are made due to emotions and intuition. In other words, buyers are...

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23 Aug, 2017

What Marketing Campaigns Are Kicking Off The NFL Football Season?

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With just a few weeks away, football season is about to kick off, which means major enterprises are making strides to release marketing campaigns. Marketing and the NFL complement each other perfectly, because of how successful football is in the U.S. is when it comes to appealing to an...

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22 Aug, 2017

What Challenge Does Retail Face While Heading Into 2018?

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“The retail apocalypse” is a term that we have talked about time and time again, expressing the challenges that brick and mortar stores face against e-commerce giants developing. This “apocalypse” has caused retailers to go to great lengths, using multiple outlets, in order to drive sales by targeting customers....

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09 Aug, 2017

Patient Portals: Valuable, When Used

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The digital healthcare landscape has provided patients with new innovative tools that make retrieving personal data easy and accessible. Providers have been focused on driving these digital tools into the marketplace, in order to introduce a new customer-centric experience to the healthcare industry. This experience gives patients the opportunity...

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Big Data Drives Finance: Data Scientists Are Here to Help

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Financial institutions depend on managing big data in order to drive customer engagement. Transcribing data is crucial for this industry because it provides valuable information that can put banks in a position to stay ahead of the competition and target a customer. The approach to transcribing big data must...

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09 Aug, 2017

Digital Transformation: Where it Began, and Where it is Heading

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Digital transformation is seen in all leading industries, changing the way business operations are carried out. “Forty percent of businesses in this room, unfortunately, will not exist in a meaningful way in 10 years. 70 percent of companies will attempt to go digital but only 30 percent of those...

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08 Aug, 2017

You “Shop ‘Til You Drop” But, Why? Retailers: Pay Attention

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The rise of online shopping has changed customer’s buying patterns, threatening brick and mortar stores. Customers have been turning to the internet to make purchases more frequently than ever. “In 2014, shoppers in the U.S. spent over $320 billion on clothing, shoes, and accessories. By 2021, it’s estimated more than $96...

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