212-256-9890

What Are The Top Priorities Of Financial Leaders?

 -

With our FSI Transformation Assembly approaching, we sought to find out the top priorities of those who will be joining us in Palm Beach on November 28-29. Since the finance industry is constantly integrating new digital tools to stay ahead of the wave of technology that is disrupting many...

Read more
16 Oct, 2017

How Much Social Media Is Too Much For Brands?

 -

We live in a society where social media has become a dominating factor in consumers’ lives. It provides platforms where consumers are able to connect, create and communicate different ideas and messages. A vast amount of information is available through social media, depending on what you are looking for....

Read more
05 Oct, 2017

As A Marketer, How Can You Avoid Intrusive Marketing?

 -

Put yourself in a consumer’s shoes: you’re scrolling through your favorite social media site, trying to connect with brands, celebrities, athletes, you name it, based on your preferences and interests. Then, it hits you. You see one advertisement, you see two advertisements, by the third one you want to...

Read more

Brand Safety: A Digital Component CMO’s Must Pay Attention To

 -

The reputation of any brand is important, especially when that brand represents a particular message that targets a unique audience. According to a recent study, CMO’s are focused on making sure that their brands are safe when it comes to ad placement. For instance, if your brand represents something positive,...

Read more
04 Oct, 2017

Report: Acumen Ai Understands The Power Of Personalized Marketing

 -

As the marketing landscape shifts toward digital, marketing experts are starting to understand that data is the root needed in order to deliver personalized customer experiences. When it comes to brands and customers, there are many factors that marketers need to understand in order to deliver the best experience...

Read more
13 Sep, 2017

What Changes Has Amazon Made In The Supermarket Industry So Far?

 -

Amazon made headlines after announcing its acquisition of the supermarket giant, Whole Foods. Since then, there has been panic in the air from brick and mortar stores, and all eyes have been watching Amazon closely, to see what changes it will bring to the supermarket chain. How It All...

Read more
11 Sep, 2017

{{Case Study}} Instagram Vs. Snapchat

 -

If you combine pictures, messaging, live videos, news, and special effects, what do you get? You get the two leading social media platforms that have taken the world and multiple industries by storm. These two outlets go by the names of Snapchat and Instagram. If you have a business...

Read more
30 Aug, 2017

Why Are Small-Box Retail Stores On The Rise?

 -

Who said bigger was better? Apparently not some brick and mortar stores, who are transforming their usual big box stores to become smaller. Small-box stores have many benefits, like convenience, and the ability to customize merchandise, depending on the store’s customer geographic. “Small retailers often offer valued-added services, customized...

Read more
28 Aug, 2017

Are You Using Emotional Appeals In Your Marketing Campaigns?

 -

Emotions: we all have them, and whether we like it or not, they can be triggered by our senses, like sight, touch or smell. These triggers can appear in advertisements and marketing campaigns, which influences purchasing patterns. “Purchases are made due to emotions and intuition. In other words, buyers are...

Read more
23 Aug, 2017

What Marketing Campaigns Are Kicking Off The NFL Football Season?

 -

With just a few weeks away, football season is about to kick off, which means major enterprises are making strides to release marketing campaigns. Marketing and the NFL complement each other perfectly, because of how successful football is in the U.S. is when it comes to appealing to an...

Read more
Show Buttons
Share On Facebook
Share On Twitter
Share On Linkedin
Hide Buttons