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22 Feb, 2018

New Study Shows That Too Much Personalization May Hinder Brands

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A recent study revealed on Marketing Dive shows that consumers are oftentimes creeped out by too much personalization used by brands. This information comes from a recent report “2018 CX Trends Report”, and it leads me to wonder, how much personalization is too much personalization for brands? Of course,...

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30 Jan, 2018

How Does Brand Packaging Influence Consumer Behavior?

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Picture yourself in your local grocery store browsing the aisles for items that will satisfy your grocery list. Do you grab the label that you are most familiar with, or does something else catch your eye? If so, what was it about that packaging that enticed you enough to make...

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29 Jan, 2018

Why The Award Show Season Is A Jackpot For Marketers

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Last night, The Grammy’s took place in our backyard of New York City. Celebrities joined together to receive¬†awards, perform music and most of all, appear in tons of media coverage. As the coverage of this show rolls into this Monday morning, it makes me wonder how brands took advantage...

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19 Jan, 2018

Here’s How Social Media Has Changed The Fashion Industry

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Believe it or not, there once was a time where fashion experts got dressed in the morning without documenting their outfit for 1+ million people admiring from a device at any given location. During these times, there was no Instagram, no blogging, and no cell phones (I know, right.)...

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18 Jan, 2018

Censhare Reveals The Power Of A Semantic Network In Latest Whitepaper

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Imagine you are a marketing professional with the ability to understand your customer completely, or as Censhare states, having “the power to read minds.” What would you do with this power? Would you create a successful marketing campaign for your brand based off of the data that you are...

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17 Jan, 2018

CVS Takes Initiative To Break Unrealistic Beauty Standards

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Earlier this week, CVS announced that its marketing initiatives will change, hoping to “reflect transparency” to customers and to be more authentic by straying away from altering images throughout campaigns found on social media and CVS.com. The giant healthcare company and beauty retailer is committed to creating an effort...

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12 Dec, 2017

Retail Technology Creates Success For Startup Companies

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Retail technoloy is pretty impactful. It can range anywhere from in-store technology, to innovative software that runs e-commerce sites, and it is being incorporated into the industry more and more as technology develops. It is basically the act of integrating technology applications to make for a better customer experience...

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29 Nov, 2017

Coca-Cola’s Latest Campaign Makes Us Wonder About Marketing Contests

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In the news today, I read an article that I found on MarketingDive, revealing Coca-Cola’s latest marketing campaign. This campaign involves a truck, Christmas lights and a lot of Coca-Cola. According to a recent report, Coca-Cola announced that its latest Holiday giveaway contest will allow customers in the U.K....

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What Are The Top Priorities Of Financial Leaders?

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With our FSI Transformation Assembly approaching, we sought to find out the top priorities of those who will be joining us in Palm Beach on November 28-29. Since the finance industry is constantly integrating new digital tools to stay ahead of the wave of technology that is disrupting many...

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16 Oct, 2017

How Much Social Media Is Too Much For Brands?

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We live in a society where social media has become a dominating factor in consumers’ lives. It provides platforms where consumers are able to connect, create and communicate different ideas and messages. A vast amount of information is available through social media, depending on what you are looking for....

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