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R&R

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And I don’t mean the Rest & Relaxation you may be thinking of. I mean Robots & Retail. A new phenomenon that’s entering our world and it’s fascinating. If you missed our Digital Diary post on Walmart’s robot announcement, you can find that here. Huge corporations are following Walmart’s...

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Apple Gives Us A Sneak Peek Into The Future Of Healthcare Records

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News broke this week that Apple will be making even more advancements in the healthcare scope which has created quite a stir among professionals in the industry. The advancements that Apple will be making in healthcare industry involves technology and health records, a combination that has the ability to...

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19 Dec, 2017

The Rise Of E-commerce Has Created The Need For Experimental Retail

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In a world that is constantly in flux, sometimes retailers find themselves at a standstill, trying to discover what tools will create success and customer engagement inside brick and mortar stores.  Since consumers have way more options than ever before when it comes to retail, it puts retail leaders...

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18 Dec, 2017

What You Need To Know About The Current State Of Net Neutrality

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Net neutrality has been a huge topic of discussion this weekend, ever since the Federal Communications Commission came together to vote on what the state of net neutrality rules should be. Since Thursday, I have faced many conversations surrounding what net neutrality really means, and how the internet will...

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07 Nov, 2017

What Components Shape Digital Marketing In Healthcare?

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Digital marketing in the healthcare industry is just as disruptive as mobile apps and digital tools that have surfaced in this sector over the past few years. A strong healthcare marketing strategy can set you apart from the competition and position yourself to create the utmost patient engagement. Once...

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25 Oct, 2017

What Do Consumers Want When They Interact With the Healthcare System?

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Healthcare surrounds the patient, so it makes sense that providers are seeking answers about what they prefer when they interact with the healthcare industry. It is important for physicians to be up to date when it comes to consumer trends in this sector, in order to deliver the most...

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Brand Safety: A Digital Component CMO’s Must Pay Attention To

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The reputation of any brand is important, especially when that brand represents a particular message that targets a unique audience. According to a recent study, CMO’s are focused on making sure that their brands are safe when it comes to ad placement. For instance, if your brand represents something positive,...

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26 Sep, 2017

This Digitally-Obsessed Generation is Changing the Marketing Conversation

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Picture this: a group of people who are described as social media obsessed, opinionated, tech-savvy, lazy, educated, conscious, progressive. They have changed conversation among retailers and marketers alike, and have been hired by you. This group has created a behavioral shift when it comes to buying patterns, store preferences,...

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22 Aug, 2016

Here’s Why Being a Thought Leader Isn’t Just Fluff

When executed properly, it can help you build your brand. By: Jeffrey Hayzlett @JeffreyHayzlett Thought leadership. It’s been one of the top buzzwords in business for nearly a decade. Yet many seem to write it off as just that — a buzzword, nothing more. Thought leadership is another form of...

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