20 Mar, 2017

Mile 2 on the road to digital transformation – get to know your market

 -Stepping stones for step 2 - market research

Undertaking digital transformation is not easy. There are many factors to juggle, many of which are out of your control and can often have the greatest influence on the route your journey takes. As we’ve discussed before, any journey steps with the planning phase. Step 1 being the identification...

Read more
21 Feb, 2017

Conducting competitive analysis? Here’s what you need to know

 -Competitive analysis

No matter whether you are at the beginning of your digital transformation journey, or closer to achieving your end goals, keeping an eye on your competitors is vital to maintaining market position. Competitive analysis helps to identify strengths and weaknesses within the market. It also helps to identify trends...

Read more