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29 Nov, 2017

Coca-Cola’s Latest Campaign Makes Us Wonder About Marketing Contests

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In the news today, I read an article that I found on MarketingDive, revealing Coca-Cola’s latest marketing campaign. This campaign involves a truck, Christmas lights and a lot of Coca-Cola. According to a recent report, Coca-Cola announced that its latest Holiday giveaway contest will allow customers in the U.K....

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14 Nov, 2017

How Is Brand Storytelling Effective In Marketing?

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Brands are constantly under pressure to deliver strong campaigns that demand an audience’s attention in order to drive online sales as well as foot traffic into stores, especially during the busy holiday season. They go to great lengths to deliver holiday experiences in-stores, with components like window displays, and decorations...

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What Are The Biggest News Stories Of The Week?

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Happy Friday! Before we kick off our weekend plans, it is important for us to take a look at all the news buzz that occurred this week, disrupting leading industries such as financial services, security & enterprise, marketing, retail, and healthcare. With our marketing and retail transformation assemblies approaching...

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This Week’s Latest News Featuring Snapchat, Target, President Trump, Siri and Many More…

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Happy Friday! Before the weekend begins, It’s time for our latest news round up. Let’s discuss the news updates from all the leaders in industries such as financial services, security & enterprise, marketing, retail, and healthcare. Here’s what we think made the biggest impact in these industries so far....

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Coca-Cola Leads Digital Transformation In Global Beverage Industry

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Coca-Cola has a new chief in town, James Quincey after former CEO Muhtar Kent stepped down. Quincey has made it clear that his mission for the Coca-Cola brand is to adapt and meet the needs of a new threat: digital disruption. Coca-Cola is famed for successfully leveraging the traditional marketing tool...

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03 Apr, 2017

Will Chief Growth Officer replace Chief Marketing Officer?

 -Chief Growth Officer to replace Chief Marketing Officer

As the 2017 edition of Transformational CMO Assembly is underway, will we be planning an event called Transformational CGO in the near future? Coca-Cola announced last month the decision to replace its CMO role. Coca-Cola CMO, Marcos de Quinto, is leaving the company after just over three years in...

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17 Mar, 2017

News round-up: Digital Transformation latest on St Patrick’s Day

 -St Patrick's Day digital transformation news

Happy St. Patrick’s Day everyone! With St Paddy’s Day spent predicted to hit an all-time high, the luck of the Irish will be with retailers, bars, and restaurants alike across the U.S. today. According to the latest projections from the National Retail Federation (NRF), their annual survey (conducted by Prosper...

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