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03 Apr, 2017

Will Chief Growth Officer replace Chief Marketing Officer?

 -Chief Growth Officer to replace Chief Marketing Officer

As the 2017 edition of Transformational CMO Assembly is underway, will we be planning an event called Transformational CGO in the near future? Coca-Cola announced last month the decision to replace its CMO role. Coca-Cola CMO, Marcos de Quinto, is leaving the company after just over three years in...

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17 Mar, 2017

News round-up: Digital Transformation latest on St Patrick’s Day

 -St Patrick's Day digital transformation news

Happy St. Patrick’s Day everyone! With St Paddy’s Day spent predicted to hit an all-time high, the luck of the Irish will be with retailers, bars, and restaurants alike across the U.S. today. According to the latest projections from the National Retail Federation (NRF), their annual survey (conducted by Prosper...

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