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03 Aug, 2017

Use Social Media to Help, Not Hinder; Avoid These Mistakes.

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Social media is a valuable tool that CMO’s use in order to create brand awareness and engage with an audience. This tool can either hurt or hinder a brand. We reported in April about the companies who encountered disastrous errors that took social media by storm, ruining their image. “A...

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05 Jul, 2017

CMO’s Adapt to a Copycat Social Media World

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Twitter, Facebook, Instagram, and Snapchat have integrated different tools into their apps to enhance the customer experience that has made them accessible, everyday tools for users.  Lately, the features on these apps seem to be repetitive of one another, displaying a type of “copycat” behavior. CMOs now have a...

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The WannaCry Ransomware, a Wake-Up Call for Marketers

 -cybersecurity and marketing

Late last week, the WannaCry ransomware, computer malware, spread across 150 countries with hundreds of thousands of computers being affected. The ransomware took over users’ files demanding $300 (£230) to restore access. Computer giant Microsoft said the attack should serve as a wake-up call for businesses all over the world....

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06 Apr, 2017

Digital Transformation is now an imperative

 -Strategic Guide Digital Transformation

Digital Transformation is now an imperative. With the consumer being more informed than ever and using digital tools not only to communicate but to seek answers, companies are being forced to adapt. To stay ahead of their competition, companies are battling to be the first to digital transform. Every...

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13 Mar, 2017

Advice for the CMO of tomorrow

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Chief Marketing Officers today carry a heavier burden than ever before. With bigger budgets and expanding job descriptions, the role of the CMO has never been more complex. Hence the emergence of a more scientific marketing model. More and more the CMO is being asked to predict marketing performance....

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19 Dec, 2016

LISA SHALETT KEYNOTES DIGITAL FSI TRANSFORMATION AND FSI TRANSFORMATION ASSEMBLY

    Lisa Shalett, retired Goldman Sachs Partner, Keynotes the 2017 Digital FSI Transformation and FSI Transformation Assembly! NEW YORK, December 19, 2016 – The Millennium Alliance is incredibly honored to introduce Lisa Shalett, Retired Partner at Goldman Sachs, as the opening keynote speaker at our Digital FSI Transformation and FSI Transformation Assembly taking place February 8-9, 2017 at The...

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19 Jul, 2016

Jim Stengel Keynotes Transformational CMO Assembly

Jim Stengel, President & CEO at Jim Stengel Company as well as Former Global Marketing Officer at Procter & Gamble, Keynotes the 2016 Transformational CMO Assembly! NEW YORK, July 19, 2016 – The Millennium Alliance is incredibly honored to have Jim Stengel, President & CEO at Jim Stengel Company as well as Former Global...

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09 Jun, 2016

Keynote Panel: Digital Transformation

Digital Transformation A dynamic panel of senior level executives will be brought together to deliver the keynote breakfast panel discussion. Moderated by McKinsey & Company’s Partner of Marketing and Sales Practice, David Edelman, this panel will set the tone for Day 2 of the Digital FSI Transformation Assembly! The keynote...

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04 May, 2016

The Underestimated Power Of Executive Roundtables

POST WRITTEN BY: Cynthia Johnson Director of Brand Development at American Addiction Centers, previously Managing Partner at RankLab (Acquired by AAC Holdings, Inc. 2015). I’ve been invited twice now to host a series of roundtable discussions with some of the top CMOs in the country at The Millennium Alliance, and this experience...

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25 Apr, 2016

CMO’S SPEAK: CONNECTING CONSUMER JOURNEY IS TOP CONCERN

CMO’S SPEAK: CONNECTING CONSUMER JOURNEY IS TOP CONCERN CMOs asked to rank their mission-critical challenges at industry event. Evanston, IL (April 25, 2016) – Ever wonder what’s keeping leading CMOs up at night? Performance Marketing agency Leapfrog had the opportunity to find out by participating in The Millennium Alliance’s...

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