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16 Oct, 2017

How Much Social Media Is Too Much For Brands?

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We live in a society where social media has become a dominating factor in consumers’ lives. It provides platforms where consumers are able to connect, create and communicate different ideas and messages. A vast amount of information is available through social media, depending on what you are looking for....

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This is What You Need to Know in the News this Week

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Happy Friday! This week all the leading industries were disrupted with the buzz-worthy news. As always, Digital Diary is committed to giving our readers a low down about the news stories that we think are most disruptive. *This is also a time for us to give our deepest condolences...

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05 Oct, 2017

As A Marketer, How Can You Avoid Intrusive Marketing?

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Put yourself in a consumer’s shoes: you’re scrolling through your favorite social media site, trying to connect with brands, celebrities, athletes, you name it, based on your preferences and interests. Then, it hits you. You see one advertisement, you see two advertisements, by the third one you want to...

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Brand Safety: A Digital Component CMO’s Must Pay Attention To

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The reputation of any brand is important, especially when that brand represents a particular message that targets a unique audience. According to a recent study, CMO’s are focused on making sure that their brands are safe when it comes to ad placement. For instance, if your brand represents something positive,...

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Why Is The Finance Industry Seeking Marketers More Than Ever?

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As the finance industry continues to innovate, this complex sector must adopt new strategies in order to stay ahead of the competition that is growing from digital transformation. According to “The CMO Survey“, the finance industry is making strides to put marketing efforts the forefront of their strategies. This...

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18 Sep, 2017

How To Use Technology To Automate Authenticity

 -How To Use Technology To Automate Authenticity

Originally posted on Forbes Communication Council. Marketing has never been more complex. Staying ahead of the latest trends and technology is a full-time commitment. The next challenge to arise is how you balance two competing trends. Authenticity and automation, according to their definitions, do not mix. In fact, they...

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05 Sep, 2017

“A CMO’s connection & understanding of their customer is so important.” Interview with Miki Racine Berardelli, CEO, KIDBOX & Transformational CMO Keynote Speaker

 -Miki Racine Berardelli, CEO, KIDBOX & Former President, Digital Commerce & Chief Marketing Officer, EVP, Chico’s FAS (2)

With just a few weeks to go until the Transformational CMO Assembly, we sat down with Keynote Speaker Miki Racine Berardelli, CEO, KIDBOX to get her insight into the complex marketing environment. Having held several top positions at major US brands, how has marketing evolved during your career? MRB: In so many ways!...

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03 Aug, 2017

Use Social Media to Help, Not Hinder; Avoid These Mistakes.

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Social media is a valuable tool that CMO’s use in order to create brand awareness and engage with an audience. This tool can either hurt or hinder a brand. We reported in April about the companies who encountered disastrous errors that took social media by storm, ruining their image. “A...

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05 Jul, 2017

CMO’s Adapt to a Copycat Social Media World

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Twitter, Facebook, Instagram, and Snapchat have integrated different tools into their apps to enhance the customer experience that has made them accessible, everyday tools for users.  Lately, the features on these apps seem to be repetitive of one another, displaying a type of “copycat” behavior. CMOs now have a...

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The WannaCry Ransomware, a Wake-Up Call for Marketers

 -cybersecurity and marketing

Late last week, the WannaCry ransomware, computer malware, spread across 150 countries with hundreds of thousands of computers being affected. The ransomware took over users’ files demanding $300 (£230) to restore access. Computer giant Microsoft said the attack should serve as a wake-up call for businesses all over the world....

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