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13 Dec, 2017

What Are The Top Challenges That CIOs Deal With?

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CIOs face many challenges while keeping up with structured data and structured data, which can be a problem for businesses because having the ability to capture data can unlock insights, and the success of a business relies on those insights. Exposing the challenges of CIOs can be helpful because...

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14 Nov, 2017

How Is Brand Storytelling Effective In Marketing?

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Brands are constantly under pressure to deliver strong campaigns that demand an audience’s attention in order to drive online sales as well as foot traffic into stores, especially during the busy holiday season. They go to great lengths to deliver holiday experiences in-stores, with components like window displays, and decorations...

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02 Nov, 2017

Our Survey Reveals The Top Priorities Of Marketing Leaders in 2018

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Our Transformational CMO Assembly is next week, and we can’t wait to meet all of our members in Denver, Colorado. Before we hop on the plane, we sent our Millennium Members a survey to get a firsthand look at the priorities that they have surrounding the marketing industry. These...

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24 Oct, 2017

The War Between Wendy’s And Burger King Teaches Marketers To Pay Attention

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Social media has given brands the chance to declare a different kind of war among each other. This war does not involve firearms, but instead, 140 characters and some visual components. As brands use social media more than ever, it is giving them the chance to pay attention to...

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18 Oct, 2017

The 3 Kinds Of Holiday Shoppers You Should Pay Attention To

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The holiday season is right around the corner, so retailers are gearing up to combat unique kinds of shoppers that come around during this year. These shoppers vary in preferences, likes, dislikes, and priorities. As a retailer, it is important to understand what kinds of different shoppers exist during...

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16 Oct, 2017

How Much Social Media Is Too Much For Brands?

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We live in a society where social media has become a dominating factor in consumers’ lives. It provides platforms where consumers are able to connect, create and communicate different ideas and messages. A vast amount of information is available through social media, depending on what you are looking for....

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This is What You Need to Know in the News this Week

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Happy Friday! This week all the leading industries were disrupted with the buzz-worthy news. As always, Digital Diary is committed to giving our readers a low down about the news stories that we think are most disruptive. *This is also a time for us to give our deepest condolences...

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05 Oct, 2017

As A Marketer, How Can You Avoid Intrusive Marketing?

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Put yourself in a consumer’s shoes: you’re scrolling through your favorite social media site, trying to connect with brands, celebrities, athletes, you name it, based on your preferences and interests. Then, it hits you. You see one advertisement, you see two advertisements, by the third one you want to...

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Brand Safety: A Digital Component CMO’s Must Pay Attention To

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The reputation of any brand is important, especially when that brand represents a particular message that targets a unique audience. According to a recent study, CMO’s are focused on making sure that their brands are safe when it comes to ad placement. For instance, if your brand represents something positive,...

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Why Is The Finance Industry Seeking Marketers More Than Ever?

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As the finance industry continues to innovate, this complex sector must adopt new strategies in order to stay ahead of the competition that is growing from digital transformation. According to “The CMO Survey“, the finance industry is making strides to put marketing efforts the forefront of their strategies. This...

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