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18 Jul, 2017

Agile Marketing Meets a Fast-Paced World

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To be agile means to be quick, acute and aware. In this fast-paced world, marketing professionals are forced to become agile by adapting to new trends and adjusting strategies to meet the digitally dependent consumer.  Let’s take a look at what agile marketing means and how it’s effective for...

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Geo-Location is Sweeping the Marketing Industry

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Marketing is constantly evolving with digital trends in order to stay connected to effectively communicate with targeted audiences and to create adequate business strategies. Geolocation is the latest impressive trend in marketing that CMO’s are learning to integrate into their marketing approaches. “Broadly speaking, geolocation marketing refers to data...

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04 Apr, 2017

Let’s take a look at what happened at Transformational CMO Assembly

 -Transformational CMO Assembly

The Transformational CMO Assembly headed down to Dallas this week. With discussions from industry leaders like Russ Klein, CEO, American Marketing Association, #CMOAssembly attendees debated everything from #personalization #storytelling #branding #partnerships #digitalmarketing #video and more.

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03 Apr, 2017

Will Chief Growth Officer replace Chief Marketing Officer?

 -Chief Growth Officer to replace Chief Marketing Officer

As the 2017 edition of Transformational CMO Assembly is underway, will we be planning an event called Transformational CGO in the near future? Coca-Cola announced last month the decision to replace its CMO role. Coca-Cola CMO, Marcos de Quinto, is leaving the company after just over three years in...

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19 Dec, 2016

LISA SHALETT KEYNOTES DIGITAL FSI TRANSFORMATION AND FSI TRANSFORMATION ASSEMBLY

    Lisa Shalett, retired Goldman Sachs Partner, Keynotes the 2017 Digital FSI Transformation and FSI Transformation Assembly! NEW YORK, December 19, 2016 – The Millennium Alliance is incredibly honored to introduce Lisa Shalett, Retired Partner at Goldman Sachs, as the opening keynote speaker at our Digital FSI Transformation and FSI Transformation Assembly taking place February 8-9, 2017 at The...

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22 Aug, 2016

Here’s Why Being a Thought Leader Isn’t Just Fluff

When executed properly, it can help you build your brand. By: Jeffrey Hayzlett @JeffreyHayzlett Thought leadership. It’s been one of the top buzzwords in business for nearly a decade. Yet many seem to write it off as just that — a buzzword, nothing more. Thought leadership is another form of...

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19 Jul, 2016

Jim Stengel Keynotes Transformational CMO Assembly

Jim Stengel, President & CEO at Jim Stengel Company as well as Former Global Marketing Officer at Procter & Gamble, Keynotes the 2016 Transformational CMO Assembly! NEW YORK, July 19, 2016 – The Millennium Alliance is incredibly honored to have Jim Stengel, President & CEO at Jim Stengel Company as well as Former Global...

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04 May, 2016

The Underestimated Power Of Executive Roundtables

POST WRITTEN BY: Cynthia Johnson Director of Brand Development at American Addiction Centers, previously Managing Partner at RankLab (Acquired by AAC Holdings, Inc. 2015). I’ve been invited twice now to host a series of roundtable discussions with some of the top CMOs in the country at The Millennium Alliance, and this experience...

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25 Apr, 2016

CMO’S SPEAK: CONNECTING CONSUMER JOURNEY IS TOP CONCERN

CMO’S SPEAK: CONNECTING CONSUMER JOURNEY IS TOP CONCERN CMOs asked to rank their mission-critical challenges at industry event. Evanston, IL (April 25, 2016) – Ever wonder what’s keeping leading CMOs up at night? Performance Marketing agency Leapfrog had the opportunity to find out by participating in The Millennium Alliance’s...

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