212-256-9890

Blueday Explores The Importance Of Store Labor Productivity

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With our Omnichannel Day New York rapidly approaching, we sat down with Graeme Grant, CEO of Blueday, to get his insights into the topic of store labor productivity and how forward-looking retailers are maximizing the sales productivity of store teams. Thanks, Graeme! Since the retail industry is constantly in...

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22 Feb, 2018

New Study Shows That Too Much Personalization May Hinder Brands

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A recent study revealed on Marketing Dive shows that consumers are oftentimes creeped out by too much personalization used by brands. This information comes from a recent report “2018 CX Trends Report”, and it leads me to wonder, how much personalization is too much personalization for brands? Of course,...

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12 Feb, 2018

How Brands Are Telling A Love Story With Valentine’s Day

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Oh, Valentine’s Day, a time where love is in the air. Friends, colleagues, family members, couples and everyone in between are called to express emotion to each other in unique ways. Most of the time, this emotion is expressed through the act of purchasing something like a card, flowers,...

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30 Jan, 2018

How Does Brand Packaging Influence Consumer Behavior?

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Picture yourself in your local grocery store browsing the aisles for items that will satisfy your grocery list. Do you grab the label that you are most familiar with, or does something else catch your eye? If so, what was it about that packaging that enticed you enough to make...

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What Digital Platform Is Trusted Most Among Consumers?

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We rely on digital platforms for an abundant of different uses, whether it’s to work, create, or communicate with others, digital platforms are the foundation of what the activities we conduct online.  Since digital platforms assist us on an everyday basis, sometimes even multiple times a day, it is important...

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14 Nov, 2017

How Is Brand Storytelling Effective In Marketing?

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Brands are constantly under pressure to deliver strong campaigns that demand an audience’s attention in order to drive online sales as well as foot traffic into stores, especially during the busy holiday season. They go to great lengths to deliver holiday experiences in-stores, with components like window displays, and decorations...

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26 Oct, 2017

How Does Digital Marketing Affect Consumer Engagement?

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As technology expands, many fear that there will be a new divide between real life and digital components. Technology has caused Industries to shift, expand, transition, which has impacted business professionals and their roles. “The digital age has altered how businesses market their products. It has completely altered the playing...

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24 Oct, 2017

The War Between Wendy’s And Burger King Teaches Marketers To Pay Attention

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Social media has given brands the chance to declare a different kind of war among each other. This war does not involve firearms, but instead, 140 characters and some visual components. As brands use social media more than ever, it is giving them the chance to pay attention to...

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19 Oct, 2017

Are Brands Breaking Gender Stereotypes?

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The advertising industry has faced criticism after ads were released for brands that portrayed stereotypical messages. By trying to reach a particular audience, often times a message can be misinterpreted and taken as offensive, especially regarding stereotypes between gender or race. In the year 2017, that does not fly...

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11 Sep, 2017

What Retailers Are Considered Millennial Brands?

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The Millennial audience has changed how retailers conduct business operations. This audience’s desire for digital and social aspects have shifted the retail landscape. As a retailer, knowing how to target a Millennial can be extremely beneficial and can transform you into a Millennial brand. So, what exactly is a...

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