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30 Jul, 2018

It’s Out Of This World! Samsung and NASA Partner On Immersive Moon Experience

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With the 50th anniversary of the Apollo Program coming up just next year, the public surge of interest in space exploration has increased, especially as a trip to Mars becomes more realistic and possible. Due to this interest, NASA is working with Samsung to give the public a taste of what...

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27 Feb, 2018

Brands Competed For Engagement Gold In The Winter Olympics

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The Winter Olympics have come and gone, leaving us with memories of winnings, losings, and epic highlights of the best athletes in the world competing against one another for the gold. The athletes were not the only ones competing for medals. Brands were up against each other to win the most...

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Do Algorithms On Social Media Determine Engagement?

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I think it is safe to say we are in a world where technology pretty much plays a function in most things we do. Whether we are interacting with our friends, completing tasks at work, or simply enjoying some free time, technology is likely to be an active participant....

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07 Dec, 2017

Fake It Until You Make It: Influencer Marketing Gone Wrong

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Influencer marketing has been a force to be reckoned with in the marketing sector, especially after social media took the world by storm, opening up new opportunities and new networks of communication throughout the world. Once brands and individuals started to work together to achieve brand recognition and customer engagement,...

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23 Oct, 2017

How Are Shoppable Videos Changing Retail?

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Let’s start with a scenario you may be familiar with: You’re walking through the mall and spot a pair of shoes in the window of that store you walk by every time you’re in the space. You think the shoes would compliment your wardrobe perfectly. You question if you need...

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03 Oct, 2017

Retailers: Is Live Video the New Face of Video Content?

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If it’s one thing that consumers have in common, it’s that they love to be able to visualize the product or service they are receiving. In the growing digital society that we live in, the desire for real-time content is constantly growing. Deciding what platform to use while getting...

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26 Sep, 2017

This Digitally-Obsessed Generation is Changing the Marketing Conversation

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Picture this: a group of people who are described as social media obsessed, opinionated, tech-savvy, lazy, educated, conscious, progressive. They have changed conversation among retailers and marketers alike, and have been hired by you. This group has created a behavioral shift when it comes to buying patterns, store preferences,...

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