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02 May, 2018

Building Brand Awareness with Influencer Marketing

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A trend that is coming in strong. Getting back to basics for a minute – an influencer is someone who can essentially influence the opinions or decisions of an audience through social media. Influencers build up their ‘brand’ for what could be years. They create a cohesive look for...

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13 Mar, 2018

How Brands Can Find Luck Through St. Patrick’s Day Marketing

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It’s that time of the year again! St. Patrick’s Day is upon us this weekend. Whether you are Irish, (or planning on pretending to be) this day is just like other calendar holidays that allow brands to use unique marketing tactics to grab the attention of an audience. “With...

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05 Feb, 2018

The 2018 Super Bowl Advertisements That Made An Impact

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Another Monday is upon us, but this Monday is different than most. This is the Monday after the Super Bowl, and I think it is only fair to dedicate a post to the winners, and the losers (sorry Patriots fans) that we saw during this big time television event....

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12 Dec, 2017

As Voice Search Develops, Marketers Must Adapt A New SEO Strategy

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Hey Siri, can you direct me to the most popular coffee shop near me? A man asks on a street corner of New York City, talking into his cell phone with enough conviction in his voice, one would think there was a human being on the other end. Instead,...

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07 Aug, 2017

Welcome to Twitter: an Effective Tool Your Business Needs

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Twitter is a powerful tool that influences how organizations are viewed by the public. CMO’s have adjusted their marketing techniques to target audiences through Twitter. “With hundreds of millions of users and over 500 million Tweets being sent each day, Twitter offers a powerful opportunity for people to reach...

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03 Aug, 2017

Use Social Media to Help, Not Hinder; Avoid These Mistakes.

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Social media is a valuable tool that CMO’s use in order to create brand awareness and engage with an audience. This tool can either hurt or hinder a brand. We reported in April about the companies who encountered disastrous errors that took social media by storm, ruining their image. “A...

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Industry News Roundup Staring JP Morgan, Facebook, Nike and Many More…

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Happy Friday! It’s time for our weekly news roundup featuring topics from leading industries such as healthcare, retail, marketing, financial services and security & enterprise. With our FSI Transformation Assembly a few months away, let’s first talk about the biggest news stories in the financial services industry. FINANCIAL SERVICES JP Morgan’s Successful...

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06 Jul, 2017

Retailers Boost Sales With Artificial Intelligence

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Retailers are using digital transformation to create unique shopping experiences in order to boost in-store purchases. Stores are integrating artificial intelligence to keep up with the online shopping competition that continues to threaten the retail market. Artificial Intelligence makes stores innovative and digitally driven by providing a variety of...

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05 Jul, 2017

CMO’s Adapt to a Copycat Social Media World

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Twitter, Facebook, Instagram, and Snapchat have integrated different tools into their apps to enhance the customer experience that has made them accessible, everyday tools for users.  Lately, the features on these apps seem to be repetitive of one another, displaying a type of “copycat” behavior. CMOs now have a...

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