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31 Oct, 2017

The Role Of The Public Sector CIO vs. The Private Sector CIO

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The role of the CIO is complex and important for the infrastructure of an enterprise looking to combat and address cybersecurity issues. It can be broken down based on different priorities and can be placed into two different job titles: private CIOs and public sector CIOs. The role of...

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06 Oct, 2017

The Power Behind Marketing Decisions: Data And Analytics

 -The Power Behind Marketing Decisions- Data And Analytics

Marketing has evolved. Thanks to digital transformation and the advent of new technology, marketers are empowered to make smarter decisions. Data and Analytics powers these smarter marketing decisions. By leveraging the right data, marketers are able to target and personalize their chosen tactics to suit the needs and meet...

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05 Oct, 2017

Rocketfuel Reveals Predictive Marketing Is The Future

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If you are in the marketing industry, you are bound to come across a few questions while conducting strategies to target your customers. Some of these questions may include concerns about how to utilize customer data to its full potential, or how to incorporate AI properly into operations. Thanks...

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04 Oct, 2017

TEG Analytics’ Guide For Personalisation & The New Age Marketer

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When it comes to sales and marketing, you will most likely always hear the word “customer.” Getting to the center of customer demands is a critical part of both industries. As digital transformation pushes customers to communicate with brands on a 24/7 basis, it forces marketers to engage with...

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13 Sep, 2017

What Changes Has Amazon Made In The Supermarket Industry So Far?

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Amazon made headlines after announcing its acquisition of the supermarket giant, Whole Foods. Since then, there has been panic in the air from brick and mortar stores, and all eyes have been watching Amazon closely, to see what changes it will bring to the supermarket chain. How It All...

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Financial Services Must Learn How To Approach Big Data, And Use It

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A business is as good as its performance, and that performance is only good if it is monitored often. So, as a business leader, what tools can you use in order to effectively measure your business’s data? As many financial professionals may know, analytics is the best way to...

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02 Aug, 2017

Big Data Creates Even Bigger Trends in Healthcare

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Analytics in healthcare: a hot topic that is frequently discussed among leading healthcare leaders. Any healthcare professional knows that there is a ton of data used in the industry. Using this data to create meaningful analytics can improve patient care and support a variety of healthcare functions. “Enterprises that...

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Financial Services Run on Location Intelligence

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The word “data” resonates with most business professionals, especially those in the finance industry. Exploding data is valued and provides insight for companies to deliver positive customer engagement. With the evolution of smartphone technologies and mobility, location data is becoming more prevalent. That is where location intelligence comes in. “Location...

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28 Jun, 2017

Businesses Adapt to Technology to Become Digital Enterprises

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In a world where technology is rapidly developing, we are constantly forced to keep up with new, digital trends in order to stay up to date and relevant. It is no surprise that businesses are compelled to keep up with the trends as well, to stay above the digital...

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