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13 Aug, 2018

Do You Know The News Rules of Influencer Marketing?

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Winning friends and influencing millions seems like a daunting task. However, influencer marketing is growing. So, the looming question remains, how can marketers work with influencers while avoiding the mistakes, failures, and controversies that have plagued other brands? Influencer marketing is a chance to engage with consumers who skip,...

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18 Jun, 2018

Has the World Cup Become a Toxic Brand?

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There is no doubt that the World Cup is one of the most-watched sporting events in the world, with viewership comparing only to the Olympics in terms of a worldwide audience. With millions of viewers watching each game from around the world, it would be easy to assume that companies...

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A Marketer’s Dream: The Kentucky Derby

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This past weekend, Justify took the lead as winning horse in Louisville at the Kentucky Derby. This year’s race marks the 144th consecutive year of the Kentucky Derby. It’s one of the oldest US sporting events and with more than 150,000 attendees each year and millions of viewers at...

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02 May, 2018

Building Brand Awareness with Influencer Marketing

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A trend that is coming in strong. Getting back to basics for a minute – an influencer is someone who can essentially influence the opinions or decisions of an audience through social media. Influencers build up their ‘brand’ for what could be years. They create a cohesive look for...

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28 Sep, 2017

This Week’s Publication Review Is A Sight For Marketer’s Eyes

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Happy Thursday! If you are just tuning in, don’t worry, you are just in time. Thursday is the day where we release a publication review that we think makes an impact on all the industries that we know and love. We continue to rotate industries so everyone gets to...

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The Latest News About the New HealthCare Bill, PNC Bank, Apple and more…

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The news has been buzzing this week starting major topics in industries such as Retail, Marketing, Security, Enterprise and Financial Services. Let’s cover retail first, with Amazon leading the way. RETAIL Amazon and Fashion The e-commerce giant Amazon has eyes on expanding its services into the fashion market by...

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