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06 Oct, 2017

The Power Behind Marketing Decisions: Data And Analytics

 -The Power Behind Marketing Decisions- Data And Analytics

Marketing has evolved. Thanks to digital transformation and the advent of new technology, marketers are empowered to make smarter decisions. Data and Analytics powers these smarter marketing decisions. By leveraging the right data, marketers are able to target and personalize their chosen tactics to suit the needs and meet...

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5 Steps to Profitable Personalization

 -5 Steps to Profitable Personalization

Personalization is an imperative to maximize the impact of any marketing tactic. Digital Retail Transformation Assembly sponsor Acumen AI has created an infographic to detail the 5 steps needed to profit from AI-driven Personalization. ABOUT DIGITAL RETAIL TRANSFORMATION ASSEMBLY Acumen AI is joining us at North America’s most prominent...

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04 Oct, 2017

Report: Acumen Ai Understands The Power Of Personalized Marketing

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As the marketing landscape shifts toward digital, marketing experts are starting to understand that data is the root needed in order to deliver personalized customer experiences. When it comes to brands and customers, there are many factors that marketers need to understand in order to deliver the best experience...

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Why Retail Uses Artificial Intelligence to Power Personalized Marketing

 -Acumen AI Retail Post

In retail, competition is fierce. Retail marketers are seeking ways to stand out by delighting and surprising their consumer. Artificial Intelligence and Personalized Marketing Forward-thinking companies are competing and winning based on their ability to offer up relevant marketing content that is tailored to the behaviors, preferences, and context...

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