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18 Oct, 2017

NetElixir Reveals 7 Search Marketing Tips of 2017 In Latest Whitepaper

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As mobile is on the rise, it is becoming increasingly important for marketers to position their business at the forefront of their customer’s location. Search Engine Marketing is a tool that helps marketers grow small businesses and effectively target customers. In a market that is constantly in flux, deploying...

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Three Things Every Retail Marketer Needs to Prepare for the Holidays – Interview with Udayan Bose, Founder & CEO, NetElixir

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Digital Diary is heading to the Digital Retail Transformation Assembly this week. In preparation for the event, we sat down with Udayan Bose, Founder & CEO at NetElixir and asked him about the future of search marketing and how retailers should prepare for the upcoming holiday season. What is the future...

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16 Oct, 2017

How Much Social Media Is Too Much For Brands?

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We live in a society where social media has become a dominating factor in consumers’ lives. It provides platforms where consumers are able to connect, create and communicate different ideas and messages. A vast amount of information is available through social media, depending on what you are looking for....

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This Week’s News Buzz Staring Healthcare, Marketing, Retail and more…

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Happy Friday! It is almost time to sit back, relax and enjoy your weekend plans. But before you leave your desk, why not explore all the best news that has happened this week in the leading industries? Digital Diary is committed to delivering our readers with the best news...

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11 Oct, 2017

Digital Transformation Calls For A New Kind Of Communications Leader

 -Digital Transformation Calls For A New Kind Of Communications Leader

Article originally appeared on Forbes Communication Council. Digital transformation has changed how we communicate with our customers, colleagues, and friends. The digital age demands a new kind of communications leader. In my career, I have been truly fortunate to meet some of the world’s best leaders. Although unique in...

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11 Oct, 2017

The Future of Marketing is Predictive

 -The Future of Marketing is Predictive

The marketing landscape is changing once again. Artificial Intelligence has opened the door to the idea of Predictive Marketing. With Transformational CMO Assembly just around the corner, Digital Diary sat down with Eric Duerr, CMO and Predictive Marketing expert at RocketFuel, part of Sizmek. As experts in Predictive Marketing,...

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10 Oct, 2017

The Top 5 Priorities for Marketing Leaders in 2018

 -The Top 5 Priorities for Marketing Leaders in 2017

The Digital Retail & Marketing Assemblies are just one week away. In the run-up to the event, we sent our Millennium Members a quick survey to find out what’s keeping them up at night. Take a look at the top 5 topics retail marketers are focusing on for 2018:...

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This is What You Need to Know in the News this Week

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Happy Friday! This week all the leading industries were disrupted with the buzz-worthy news. As always, Digital Diary is committed to giving our readers a low down about the news stories that we think are most disruptive. *This is also a time for us to give our deepest condolences...

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5 Steps to Profitable Personalization

 -5 Steps to Profitable Personalization

Personalization is an imperative to maximize the impact of any marketing tactic. Digital Retail Transformation Assembly sponsor Acumen AI has created an infographic to detail the 5 steps needed to profit from AI-driven Personalization. ABOUT DIGITAL RETAIL TRANSFORMATION ASSEMBLY Acumen AI is joining us at North America’s most prominent...

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05 Oct, 2017

As A Marketer, How Can You Avoid Intrusive Marketing?

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Put yourself in a consumer’s shoes: you’re scrolling through your favorite social media site, trying to connect with brands, celebrities, athletes, you name it, based on your preferences and interests. Then, it hits you. You see one advertisement, you see two advertisements, by the third one you want to...

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