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The Latest News About the New HealthCare Bill, PNC Bank, Apple and more…

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The news has been buzzing this week starting major topics in industries such as Retail, Marketing, Security, Enterprise and Financial Services. Let’s cover retail first, with Amazon leading the way. RETAIL Amazon and Fashion The e-commerce giant Amazon has eyes on expanding its services into the fashion market by...

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Coca-Cola Leads Digital Transformation In Global Beverage Industry

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Coca-Cola has a new chief in town, James Quincey after former CEO Muhtar Kent stepped down. Quincey has made it clear that his mission for the Coca-Cola brand is to adapt and meet the needs of a new threat: digital disruption. Coca-Cola is famed for successfully leveraging the traditional marketing tool...

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13 Jun, 2017

Is Bot-to-Bot Marketing the Next Game Changer?

 -Is Bot-to-Bot Marketing the Next Game Changer?

Over the past year, we’ve witnessed a significant shift in the channels that consumers are favoring. In recent years there has been a drastic increase in the uptake of messaging apps. In fact, the usage of these apps and chatbots is actually outpacing that of social media networks. It...

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07 Jun, 2017

Twitter the Favorite Social Media Platform for World Leaders

 -Twitter the Favorite Social Media Platform for World Leaders

According to a recent study by Burson-Marsteller made available in a news release, Twitter is officially the most popular social media platform among world leaders. 276 heads of state and government and foreign ministers from 178 countries, and representing 92% of all members of the United Nations regularly utilize the...

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01 Jun, 2017

You’ve created Customer Profiles, what next? Progressive Profiling

 -Progressive Profiling

You’ve created customer profiles, what’s next? Progressive Profiling. What is Progressive Profiling? The idea behind Progressive profiling is to continually roll out a series of questions, at timed intervals, to build a reserve of data about your customers over time. And, you won’t scare away new customers by bombarding them...

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22 May, 2017

How Snapchat Orchestrated The Return of the QR Code

 -How Snapchat orchestrated the return of the QR Code

AdAge published the death of QR codes at the hands of “easier-to-use apps” back in 2013. But thanks to messaging apps like Snapchat and Facebook Messenger, they are getting a new lease of life. “Snapcodes” “Snapcodes” were created by Snapchat in 2015, to enable users to create their own image...

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The WannaCry Ransomware, a Wake-Up Call for Marketers

 -cybersecurity and marketing

Late last week, the WannaCry ransomware, computer malware, spread across 150 countries with hundreds of thousands of computers being affected. The ransomware took over users’ files demanding $300 (£230) to restore access. Computer giant Microsoft said the attack should serve as a wake-up call for businesses all over the world....

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11 May, 2017

How Waze is helping Smart Marketers get ahead

 -waze

Over the weekend, I headed upstate to Hunter Mountain in the Catskills, NY to escape the city for the weekend. As we settled into the hire car and plugged in our phones, we downloaded Waze to get the fastest route to our destination. Waze is the world’s largest community-based...

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02 May, 2017

How Fyre Festival got Influencer Marketing Right…(and everything else wrong)

 -Fyre Festival

If you were pondering through the trending hashtags on Friday like I was, you might have come across #FyreFestival. Today, Vanity Fair released an exclusive look at the company’s leaked marketing pitch deck…adding fuel to the “fyre storm”. Photos from the Bahamas-based event spread like wildfire across social media,...

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26 Apr, 2017

Who is the Marketing Unicorn?

 -marketing unicorn

A Unicorn, a mythical creature of legend, that is as rare as it is majestic, has ignited a craze recently that many a marketer is looking to leverage. Take Starbucks for example, who last week launched their ‘Unicorn Frappuccino’, a brightly colored drink that changes color and taste as...

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