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13 Dec, 2017

Transformational CMO Assembly Exposed The Promises, Pitfalls and Best Practices Of Data Driven Marketing

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On November 9, executives from the marketing industry joined us in Denver, Colorado for the Transformational CMO Assembly. Over two days, through a series of roundtables, presentations, and workshops, our attendees had the opportunity to learn from the best and take away new insight that will ultimately benefit their future...

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12 Dec, 2017

As Voice Search Develops, Marketers Must Adapt A New SEO Strategy

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Hey Siri, can you direct me to the most popular coffee shop near me? A man asks on a street corner of New York City, talking into his cell phone with enough conviction in his voice, one would think there was a human being on the other end. Instead,...

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This Week’s News Stories That Are Worth Reading

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Friday is upon us once again, which means it is time for us to reveal all of the most disruptive news stories that have impacted all the leading industries we work around daily. Whether you are in healthcare, marketing, retail, finance or security, staying up to date with all...

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07 Dec, 2017

Fake It Until You Make It: Influencer Marketing Gone Wrong

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Influencer marketing has been a force to be reckoned with in the marketing sector, especially after social media took the world by storm, opening up new opportunities and new networks of communication throughout the world. Once brands and individuals started to work together to achieve brand recognition and customer engagement,...

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This Week’s News Stories Featuring Blue Apron, The FDA, Cisco, And Many More…

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Happy Friday! As Friday rolls around, we collect the top news stories that have disrupted all the leading industries we work with on a daily basis. Whether you are in retail, marketing, healthcare, finance, or security, the news is constantly in flux and can affect business operations at any...

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29 Nov, 2017

Coca-Cola’s Latest Campaign Makes Us Wonder About Marketing Contests

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In the news today, I read an article that I found on MarketingDive, revealing Coca-Cola’s latest marketing campaign. This campaign involves a truck, Christmas lights and a lot of Coca-Cola. According to a recent report, Coca-Cola announced that its latest Holiday giveaway contest will allow customers in the U.K....

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Is Digital Marketing Spending Increasing?

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A recent study has revealed the truth surrounding how much money is being spent on digital marketing for this holiday season. Over 300 ad agencies and marketers were surveyed, and the results found that digital marketing spending is indeed increasing.  44% of marketers are investing in digital to reach...

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What Digital Platform Is Trusted Most Among Consumers?

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We rely on digital platforms for an abundant of different uses, whether it’s to work, create, or communicate with others, digital platforms are the foundation of what the activities we conduct online.  Since digital platforms assist us on an everyday basis, sometimes even multiple times a day, it is important...

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14 Nov, 2017

How Is Brand Storytelling Effective In Marketing?

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Brands are constantly under pressure to deliver strong campaigns that demand an audience’s attention in order to drive online sales as well as foot traffic into stores, especially during the busy holiday season. They go to great lengths to deliver holiday experiences in-stores, with components like window displays, and decorations...

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Take A Look At The Top News Stories This Week

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Happy Friday! As always, we are dedicated to delivering our readers with the best news stories that took place this week, surrounding a variety of leading industries. These industries include finance, retail, marketing, security & enterprise. Since our Healthcare Providers Transformation Assembly is next week, we decided to kick off...

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