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The Latest News About the New HealthCare Bill, PNC Bank, Apple and more…

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The news has been buzzing this week starting major topics in industries such as Retail, Marketing, Security, Enterprise and Financial Services. Let’s cover retail first, with Amazon leading the way. RETAIL Amazon and Fashion The e-commerce giant Amazon has eyes on expanding its services into the fashion market by...

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Artificial Intelligence ignites Insurance Digital Transformation

 -Artificial Intelligence Ignites Insurance Digital Transformation

Artificial Intelligence and Digital Transformation go hand-in-hand these days. The number of instances of companies adopting this technology to either fuel or ignite their transformation is numerous, and spans industries. Most recently, insurance has been adopting AI-technology to improve the claims process for its consumers. Artificial Intelligence or AI...

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Why the Financial Services Industry needs to “Think Digital” to Change Brand Perception

 -branding crisis financial services

Perusing through the financial services news this morning, I came across an interesting article from Dan Schawbel hosted on Quartz. In the article, Dan discussed how the financial services industry is still trying to shake off it’s tarnished reputation that has grown thanks to the 2008 financial crisis, and billion dollar...

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Open Banking Technology: the Consumer’s Digital Piggy Bank

 -Open banking technology

What is Open Banking Technology? “Open banking is the concept that allows banks to share customer data with third-party companies or apps securely and in real time, through the use of open application interface platforms. Making that data accessible to other parties allows them to build a better customer...

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“Crisis creates opportunity” Interview with FSI Transformation Assembly Keynote Lisa Shalett, Former Partner and Head of Brand Marketing & Digital Strategy at Goldman Sachs

 -FSI Transformation Assembly - Lisa Goldman Sachs Interview

Lisa, you recently joined us as our keynote speaker at the Digital FSI & FSI Transformation Assembly. Can you give our readers a rundown of your key takeaways from the Assembly and of course, your Keynote Address? LS: “I have a number of key takeaways from the Assembly. Firstly, that nearly every organization present...

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Blockchain: is it really the next big thing?

 -Blockchain

What is Blockchain? Blockchain is essentially a digital ledger to record digital transactions. Invented by a group going by the pseudonym Satoshi Nakamoto, the ledger was originally created to record bitcoin transactions. Since its inception, many in the tech community predict its use in other areas. “The blockchain is an...

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2017 Google Search Trends in the Financial Services

 -Financial services Google search trends

Earlier this week, The Financial Brand released its annual look at the Google Search trends impacting the financial services. Google Trends allows you to delve into a variety of topics from the spread of flu, to the latest blog on virtual reality. It’s a powerful tool for any marketer to...

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“The future is here and we need to embrace it.” – Interview with Steve Facini, CMO, OnDemand CMO

 -Steve Facini Interview

Yesterday we sat down with Steve Facini, CMO, OnDemand CMO who joined us at our Digital FSI Transformation earlier this year. We quizzed Steve about the future of digital in the financial services, and what advice he has for the CMO of tomorrow. Steve, you recently joined us to moderate...

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5 Tips For Building A Cross Channel Media Attribution Model

 -Steve Facini - Cross-Channel

We are thrilled to blog this on behalf of Steve Facini, CMO, OnDemand CMO who joined us at our Digital FSI Transformation event last week. See the original post here >> Steve chaired a fantastic roundtable on Cross Channel Media Attribution. One of the most popular sessions from the event,...

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