The news has been buzzing this week starting major topics in industries such as Retail, Marketing, Security, Enterprise and Financial Services. Let’s cover retail first, with Amazon leading the way. RETAIL Amazon and Fashion The e-commerce giant Amazon has eyes on expanding its services into the fashion market by...
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24 May, 2017
Artificial Intelligence ignites Insurance Digital Transformation
Artificial Intelligence and Digital Transformation go hand-in-hand these days. The number of instances of companies adopting this technology to either fuel or ignite their transformation is numerous, and spans industries. Most recently, insurance has been adopting AI-technology to improve the claims process for its consumers. Artificial Intelligence or AI...
Read more18 May, 2017
Why the Financial Services Industry needs to “Think Digital” to Change Brand Perception
Perusing through the financial services news this morning, I came across an interesting article from Dan Schawbel hosted on Quartz. In the article, Dan discussed how the financial services industry is still trying to shake off it’s tarnished reputation that has grown thanks to the 2008 financial crisis, and billion dollar...
Read more10 May, 2017
Open Banking Technology: the Consumer’s Digital Piggy Bank
What is Open Banking Technology? “Open banking is the concept that allows banks to share customer data with third-party companies or apps securely and in real time, through the use of open application interface platforms. Making that data accessible to other parties allows them to build a better customer...
Read more18 Apr, 2017
“Crisis creates opportunity” Interview with FSI Transformation Assembly Keynote Lisa Shalett, Former Partner and Head of Brand Marketing & Digital Strategy at Goldman Sachs
Lisa, you recently joined us as our keynote speaker at the Digital FSI & FSI Transformation Assembly. Can you give our readers a rundown of your key takeaways from the Assembly and of course, your Keynote Address? LS: “I have a number of key takeaways from the Assembly. Firstly, that nearly every organization present...
Read more10 Apr, 2017
Blockchain: is it really the next big thing?
What is Blockchain? Blockchain is essentially a digital ledger to record digital transactions. Invented by a group going by the pseudonym Satoshi Nakamoto, the ledger was originally created to record bitcoin transactions. Since its inception, many in the tech community predict its use in other areas. “The blockchain is an...
Read more22 Mar, 2017
2017 Google Search Trends in the Financial Services
Earlier this week, The Financial Brand released its annual look at the Google Search trends impacting the financial services. Google Trends allows you to delve into a variety of topics from the spread of flu, to the latest blog on virtual reality. It’s a powerful tool for any marketer to...
Read more14 Mar, 2017
“The future is here and we need to embrace it.” – Interview with Steve Facini, CMO, OnDemand CMO
Yesterday we sat down with Steve Facini, CMO, OnDemand CMO who joined us at our Digital FSI Transformation earlier this year. We quizzed Steve about the future of digital in the financial services, and what advice he has for the CMO of tomorrow. Steve, you recently joined us to moderate...
Read more17 Feb, 2017
5 Tips For Building A Cross Channel Media Attribution Model
We are thrilled to blog this on behalf of Steve Facini, CMO, OnDemand CMO who joined us at our Digital FSI Transformation event last week. See the original post here >> Steve chaired a fantastic roundtable on Cross Channel Media Attribution. One of the most popular sessions from the event,...
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