Interview with Russ Klein, CEO, American Marketing Association – Transformational CMO Keynote Speaker

 -Interview with Russ Klein, CEO, American Marketing Association

The Millennium Alliance is thrilled to announce the participation of Russ Klein, CEO from the American Marketing Association is joining us at Transformational CMO Assembly as our keynote speaker. In the run-up to the event, we sat down with the “flamethrower” himself and quizzed him a little about his...

Read more
27 Feb, 2017

We’re turning 3 – Millennium Alliance celebrates it’s birthday this week

 -Millennium Alliance birthday turns 3

This Friday, March 3rd it’s our birthday. Millennium Alliance is turning 3. 3 on 3/3! So how did it all begin? Once upon a time, in a magical kingdom known to locals as New York, our heroes Rob and Alex were chatting about the state of the events’ industry....

Read more
24 Feb, 2017

How to sell your digital transformation vision? 4 steps to get buy-in from your peers


Let’s set the scene. You’ve been promoted to the board to lead the digital transformation, but first, you need to get the other members to buy-in to your vision. Easier said than done! Any major shift in business practice requires clear and open communication. It will be crucial to...

Read more

Interview with Adam Sharp, Former Head of News, Government, and Elections, Twitter – Keynote Speaker at this month’s Digital Marketing Transformation Assembly

 -Adam Sharp, Twitter interview

Yesterday we sat down with Adam Sharp, Former Head of News, Government, and Elections at Twitter and now Founder of Sharp Things LLC.  This month, you joined us at Digital Marketing Transformation Assembly as our keynote speaker. What were your key takeaways from the event? AS: The biggest takeaway for...

Read more
23 Feb, 2017

Kindle books on digital transformation to get you through to the weekend

 -Top digital transformation Kindle books

On Tuesday, we released a blog showcasing our top 4 digital transformation podcast episodes to get you through your commute. With the weekend around the corner, here are our favorite 5 Amazon Kindle books that you can download right now. The Digital Transformation Playbook: Rethink Your Business for the...

Read more

Has digital made traditional marketing channels obsolete?

 -Traditional is not obsolete

Digital, the word that appears to preface every new trend or technological advance these days. As a marketer, it is almost impossible to keep up with every new digital strategy or tactic. A little experiment. At 9.19am, I went to Google News as I often do and typed in...

Read more
21 Feb, 2017

4 digital transformation podcasts to listen to on your way home today

 -Top 10 podcasts to listen to if you're considering digital transformation

Podcasts are a fantastic source of information. Listening on the subway to work, or walking home, they provide great content and useful tips. If you’re looking for some commuting entertainment, here are our top picks to get you home today. Happy listening! Listen to the Wall Street Journal’s Media...

Read more

Conducting competitive analysis? Here’s what you need to know

 -Competitive analysis

No matter whether you are at the beginning of your digital transformation journey, or closer to achieving your end goals, keeping an eye on your competitors is vital to maintaining market position. Competitive analysis helps to identify strengths and weaknesses within the market. It also helps to identify trends...

Read more

5 Tips For Building A Cross Channel Media Attribution Model

 -Steve Facini - Cross-Channel

We are thrilled to blog this on behalf of Steve Facini, CMO, OnDemand CMO who joined us at our Digital FSI Transformation event last week. See the original post here >> Steve chaired a fantastic roundtable on Cross Channel Media Attribution. One of the most popular sessions from the event,...

Read more

The emergence and domination of Growth Hacking

 -Growth hacking

Growth hacking emerged in 2010 and over the past couple of years, has dominated marketing forums and strategies. Originally coined by Sean Ellis he defined a growth hacker as, “a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.“ With the...

Read more