Weekly Roundup featuring Kohl’s, Humana, David’s Bridal, KFC and more…

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Happy Friday, everyone. What a week! You’ve been reading for weeks now that The Millennium Alliance has been gearing up for the highly anticipated Digital Marketing & Digital Retail Transformation Assembly. Well, we are happy to report that it was a success! Stay tuned for an assembly recap post coming next week. In the meantime, let’s take a look at the highlights this week in Healthcare, Marketing, Retail and Security/Enterprise.

Healthcare

Physician Payment Rule

CMS received two letters this week from over 300 patient and provider groups to protest the E/M service changes in the 2019 Physician Payment Rule. While the rule will cut back on paperwork, there are some concerns such as doctors spending less time with patients or even hand picking the healthiest patients.

Humana

At the start of the week, Humana announced a new digital health and analytics center. It’s a Boston-based center called Humana Studio H, and it will focus on advancing new products and services. Humana will hire up to 250 people over the next five years. This will include local technology folks.

Erlanger Health System

The Tennessee based system filed a lawsuit against the state’s Medicaid program. Erlanger is claiming to be ignored about TennCare paying in-network contract rates to out-of-contract hospitals that provide emergency services to Medicaid beneficiaries.

Retail

Black Diamond

The outdoor brand which was once sold at Walmart no longer wants to be apart of the retail chain. Black Diamond sent Walmart a letter asking to be removed from walmart.com and to stop using its name and trademark. Black Diamond does not want to be associated with Walmart as customers were thinking Walmart was an authorized dealer, though that is not the case. Walmart also used hundreds of Black Diamond copyrighted photos which were never sold to the retailer.

David’s Bridal

The wedding company joined up with Blueprint Registry, a tech startup, to enhance the shopping experience. Customers can add gifts from any retailer to the registry and also create cash registries. Wish lists can be created by shoppable room-by-room blueprints of your home.

Adidas

Snapchat and Adidas joined forces and completely sold out of a new style of shoe. They created a Snapchat show called Fashion 5 Way. Adidas is actually the first brand to launch a product in this way. After watching the show, consumers could automatically swipe up to buy. Adidas unfortunately would not release information on just how many shoes were sold.

Security/Enterprise

Kohl’s

After recently cutting 60 corporate technology jobs, Kohl’s plans to increase automation. With this new idea, Kohl’s headquarters will move most of its tech platforms to the cloud. This isn’t the first tech-focused announcement made by the retailer. Kohl’s is in talks about new retail concepts with personalized marketing and inventory management using various tech initiatives.

Tech vs the White House

Companies like Google, Microsoft, IBM and Facebook are lobbying the Trump administration for a new federal law that would overrule California’s privacy bill. But instead of legal mandates, the US Chamber of Commerce (among other associations) are hoping for voluntary standards.

T-Mobile

A data breach affected about 2.3 million T-Mobile customers. Names, zip codes, phone numbers and emails were leaked. Some even had account numbers exposed. Luckily, no financial data was affected. The company was quick to announce what happened and immediately shut down the attacks.

Marketing

Dunkin’ Donuts

The company announced a new way to order your munchkins and coffee – mobile ordering with Alexa. If you are a member of the DD Perks Rewards program, you’ll be able to order through Alexa by simply saying, “Alexa, order from Dunkin’ Donuts.” Customers can also tell Alexa your location and timing preferences.

Ariana Grande

The pop star is promoting her new album, Sweetener, using a mixed-reality campaign. Island Records and Landmrk teamed together to create a location-based experience for UK fans. As you visit one of the albums hotspots, you’ll be entered to win concert tickets, selfie filters, posters, and other merchandise.

KFC

If you like the name Harland, you should consider this for your next child’s name. To celebrate the 128th birthday of KFC’s founder, Colonel Harland Sanders, the chicken company is giving a college donation ($11,000 to be exact) to the first baby named Harland that’s born on September 9th.

Up Next: The CMO West Coast Assembly!

Marketing has never been more complicated. Staying ahead of the latest trends and technology is a constant challenge for CMOs.

Increasingly, CMOs are seeking opportunities to gather together to debate the latest marketing trends. By working with our Members and Advisory Board, we are launching a series of 1-day events in major cities across the United States. We understand that for C-Level executives time is precious, so we are bringing the best content and solution providers to you.

That’s why earlier this year we launched our 1-day event series in New York. Now we’re taking these events to the West Coast with Transformational CMO presents CMO Day San Francisco.

Spaces are reserved for the best in the business. Apply to attend here!

Looking for more information? Download our exclusive event brochure here.

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