17 Aug, 2018

Our Weekly News Roundup featuring Google, Oscar Health, Mayo Clinic, Caesers Entertainment and more…

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We’ve made it to the end of the week! Let’s cross our fingers for a sunny weekend. But before that, Digital Diary wants to dive into the top news stories that happened this week in Healthcare, Retail, Marketing, Security and more.

Healthcare

Mayo Clinic

The U.S. News & World Report conducted their 2018-2019 best hospital list throughout the country, and Mayo Clinic came in at the No. 1 spot. This is their third year in a row with this rank. If you missed the Digital Diary post on the rankings, take a look here.

Google

Partnering with Moorfields Eye Hospital in the UK, Google created “DeepMind,” the AI system that could detect more than 50 eye diseases and recommend what patients should do if they need help. This technology will have the same accuracy as a doctor.

Oscar Health

Google’s parent company, Alphabet, gave Oscar Health a $375 million investment in order to grow into Medicare Advantage by 2020. Employee of Google and former CEO of YouTube gave the investment and will also be joining the Board at Oscar.

Retail

Sears Holdings Corporation

CEO Eddie Lampert proposed to buy the Kenmore brand and also the home improvement unit of the Home Services department. The value is set for $400 million, but could be changed depending on the brand’s financial position at the time of buying.

Walmart

The company announced its collaboration with Ellen DeGeneres about a new women’s line which will be called EV1 (“everyone”). The collection is available online starting 9/10 and will feature only about 60 items. DeGeneres stated, “EV1 promotes kindness and love and diversity. We wanted it to appeal and be available to as many people as possible. Plus, it really is adorable.”

Sam’s Club

A location in Chicago closed earlier this year and will be turned into an e-commerce fulfillment center. Will this be the future of Sam’s Club? These plans are hoping to go into effect by the end of the year. This would be their second store turned into a fulfillment center, Memphis being the other hub.

Security/Enterprise

Caesers Entertainment

The 2017 mass shooting in Las Vegas had Caesers Entertainment changing up some of their policies and these policies were put into effect during Def Con 26 and Black Hat USA this year. The “do not disturb” signs on your hotel door essentially mean nothing. Hotel staff were advised to do a check of each room every 24 hours. What was supposed to be a quick visual of the room turned into photographs, confiscation and even going through guest bags.

Google

Location services on your smartphone aren’t entirely private, according to a recent report. Even when you change your privacy settings, your phone is still storing locations. For example, when you open Google Maps, it takes your information and automatically updates other parts of your phone like the weather. These findings have been confirmed by researchers at Princeton University.

AT&T

US investor, Michael Terpin, filed a lawsuit against AT&T for $224 million. “What AT&T did was like a hotel giving a thief with a fake ID a room key and a key to the room safe to steal jewelry in the safe from the rightful owner.” Terpin lost about $24 million in cryptocurrency due to AT&T’s negligence.

Marketing

Facebook

The company is working on enhancing their video capabilities. There are some brands using Create to Convert which is a tool that helps marketers add motion to still images. Marketers are able to add brand elements and messages, as well as demo how to use a specific product. In a recent study, 69% of companies saw a positive outcome from this tool. Facebook also announced its plan to work with Vidpresso, another company designed to make interactive videos on social media.

Papa John’s

Many MLB teams ended their partnership with Papa John’s after declining sales and boycotts against the company. Recently, we’ve been learning that there are a few teams who are slowly reconnecting with the pizza chain. The New York Yankees, Baltimore Orioles, Tampa Bay Rays, Texas Rangers, to name a few, have all started working with Papa John’s again.

Nabisco

The beloved Oreo cookie created a limited-edition pack of cookies all for the lefties of the world. The campaign was for International Lefthanders Day, and the packs have a flap that open on the right side (unlike the usual left side). This makes it easier for left handed Oreo eaters. They even released videos showing the struggles lefties have to go through in order to use scissors, can openers, etc.

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