23 Jul, 2018

What Do Successful Marketing Leaders Do In Their Downtime? Here Are 5 Things

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Successful marketing leaders do not sit idly by to reach the top of their industry. These leaders are constantly learning to identify issues, assess situations and above all, keep group emotions in check. However, there are a couple of things that consistently top the list when it comes to being a great marketing leader, and it might not be what you expect.

So, what makes leaders successful in this highly competitive industry? They know how to get the most out of their downtime. According to Forbes, here are just 5 small things marketing leaders do past their work hours that gives them an extra boost.

1. Invest in Personal Enrichment

Successful marketing leaders recognize the importance of achieving a proper work-life balance. Even though it is easier said than done, these leaders allocate their time in order to optimize self-care in the midst of their busy work lives. Marketing leaders cultivate hobbies such as picking up painting or doing yoga and use those new activities as more than an outlet for stress.

These personally rewarding experiences and knowledge increase satisfaction at home and on the job, offering inspiration to innovate in the workplace.

2. They Keep a Vigilant Eye on Other Marketing Ads

When a marketing leader comes across a great ad or campaign, they cannot help but become excited over a job well done. Successful marketing leaders appreciate great ads and will take away something from the experience to pass on to their teams in hopes of implementing such tactic into their own campaigns.

It is the role of marketing to champion the voice of the customer and to share market insights that lead the company, so it is important for a marketing leader to keep an eye out for ads that are shaking up the industry.

3. They Listen to Podcasts

For example, Christopher Penn and John Wall run the podcast “Marketing Over Coffee,” and they discuss the latest trends and practices in the industry. Successful marketing leaders are always up-to-date on the trends impacting the industry, and listening to such podcasts offers a small educational break to renew motivation and inspiration while at work.

4. They Revisit Goals and Reward Self-Success

Marketing leaders may have achieved their dream of having their own team to manage, but that does not mean they are done with climbing the ladder or designing their own future success. They continually identify the importance of returning to and revising both bigger and smaller goals to trace where they were to where they are and where they want to go.

Moroever, what you think of your own success matters to how you apply yourself to your career moving forward. Celebrating milestones and small wins with personal rewards will keep you motivated in your career, and help you strive to become a better version of yourself.

5. They Maintain an Exercise Routine

The most successful professionals maintain a regular exercise routine, and successful marketing leaders recognize the merits of balancing the mind and body. When you exercise regularly and stick with it, it is proven that an individual works smarter, harder and better. With regular exercise, you strive to be your best self, and that will eventually start reflecting in your work.

Although this may seem like a short list, you have to keep in mind that these are only 5 things a marketer can do to improve their performance this year. With the marketing function getting more complex, the role of the C-suite is evolving to play a more strategic role and is becoming more and more interesting. Therefore, it is time to listen to advice and become a better marketer.

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