TGIF everyone! This week was back to reality after a sunny Fourth of July holiday weekend. Before we kick off another summer weekend, let’s take a look at the top stories in retail, marketing, healthcare and more.
Leave it to Amazon to make our weekly roundup every Friday. The company released a virtual reality kiosk throughout malls in India in order to promote Prime Day. Mark your calendars for July 16th and take a look here if you missed our Digital Diary post on Prime Day. The VR experience will use an Oculus Rift that takes people on a hot air balloon ride and full on experience in a city full of Prime Day products.
Campbell Soup Company
Diego Palmieri will be the new CMO of US meals and beverages starting next week. He will be coming from SC Johnson’s Greater China sector where he worked on e-commerce business.
Since 2016, funding for navigators has significantly dropped. CMS recently announced its funding cut for navigators. They received $36 million in grants during the enrollment period this year and enrolled less than 1% of the Federally-Facilitated Exchange population.
HHS Secretary told hospitals and drugmakers this week that change is in the works in terms of the 340B program. One of the focuses will be on minimizing the gap between drug discounts and reimbursements. All of the changes will hopefully lower drug prices and reduce out of pocket costs.
Affordable Care Act
A recent report showed that members are actually paying more for insurance as payers are increasing premiums and deductibles. Almost all of ACA members are in high-deductible plans, 90% to be exact. Essentially, all of these costs result in people not being able to afford care.
Recent attacks on the iPhone have been through MDM (mobile device management) to control devices. The attackers were attempting to replace apps and take user data. They were able to steal text messages and figure out phone locations.
Scientists will now have an easy way (and also a cost effective way) to build and execute artificial intelligence applications. The European IT services provider, Atos, launched an AI software suite this week. It will support business and research institutes to manage AI applications.
Abercrombie & Fitch
The retail and travel/tourism worlds have been merging, but retail in hotels is not a new thing. Abercrombie & Fitch and hotel management company, sbe, announced a new partnership. They will host co-branded events and pop up shops at sbe properties. Their first event took place last week in LA called, “Do it in Denim” where attendees had inside access to the brand’s new denim collection.
The Gap Inc. sales powerhouse has started a nationwide in-store pickup service. This feature is leading to more online purchases. The entire store is also really changing up their look. Old Navy is in the process of renovating stores to become brighter and more fun with ball machines and balloons.
Nap pods are becoming extremely popular, and companies are now creating spaces for people to pay for short napping sessions. Casper, started in 2014, has launched sleeping nooks where you can pay $25 for 45 minutes of napping. Right now, there is one location in NYC on Mercer Street and for all you fitness junkies out there, you can book a session on ClassPass.
Our Next Assembly: The Digital Marketing & Retail Transformation Assembly
Marketing has never been more complex. Staying ahead of the latest trends and technology is a full-time commitment. CMOs and CDOs alike are seeking new ways to maximize their digital reach to attract new and retain current business by delivering increasingly personalized experiences.
Join us in August 2018 in Dallas for the 6th edition of the Digital Marketing Transformation Assembly. We are bringing together North America’s most prominent digital marketing technology and business leaders from all major consumer-driven industries to discuss the latest technology, innovations, and strategies driving digital marketing in 2018 and beyond.