In just five days, we’ll be “celebrating” the fourth annual Prime Day, taking place on Monday, July 16th. Amazon is featuring over 1 million deals, adding an additional four countries that could participate in the sales and is also tacking on another 6 hours to shop. Last year, Prime Day became the biggest shopping day amongst retailers in Q3. The shopping extravaganza day is getting big, and other retailers cannot ignore it.
“Prime Day is no longer about Amazon, even though Amazon is a primary beneficiary of Prime Day. For retailers, you either pay to play or lose short-term sales and consumers and run the risk of further eroding their relationship with consumers as they get pulled more and more into the Amazon ecosystem.” Steve Barr
Will the Amazon collab with Whole Foods have a factor in Prime Day?
Whole Foods is also getting in on the action this year. Amazon will be offering an additional 10% off sale items at Whole Foods stores. If you have a Prime Rewards Visa card, you’ll get double the rewards on Whole Foods in store purchases. Last year’s prime day was a bit weak for groceries so this year, they are stepping it up and for the first time, may even pressure other food retailers.
Alexa will, of course, be making an appearance
Not only will there be plenty of deals on Alexa devices, but members will be able to track purchases and get deal updates by simply asking Alexa. If you’re planning to participate, be sure to keep asking her questions as members will automatically be entered to win an Alexa-enabled Lexus. There’s also talks that Amazon will be introducing a new product, an Alexa-enabled kitchen faucet. Why would anyone need this? We’re not sure. But we may find out on Monday.
Hiking up the price
Amazon announced the Prime membership cost will increase this year from $100 to $120/year. It sounds like about half of members will keep their subscription and the other half will cancel their membership and create free-trial accounts just for Prime Day.
Are we really getting a deal?
Be wary of prices and be sure to do your research before clicking the purchase button.
“On the internet, every day is Black Friday — and Cyber Monday, and Prime Day. That means you should approach every deal with some skepticism — or at least a little bit of research.” Rick Broida
Check out CamelCamelCamel, a website which tracks the history of Amazon prices. You’ll be able to quickly see if you are truly getting a deal. It’s also worth downloading the internet plugin, Honey, which automatically tracks other sites prices.
Set your phone reminders for of Prime Day because this is a big day for both retailers and consumers!
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