Happy Friday, everyone! Yesterday marks the first day of Summer and we couldn’t be more excited here at The Millennium Alliance. We have our Digital Enterprise and FSI Transformation Assemblies happening right now in Miami, FL, but this won’t stop us from a weekly roundup! Let’s take a look at this weeks happenings.
The invite-only boxed apparel service, Prime Wardrobe, is now available all US Prime members. The service started its beta launch last June. Members could order three items and have one week to decide if they want to pay and keep those items. While there are a ton of membership services like this, Prime Wardrobe is not a monthly subscription and is also not recurring.
CEO of Walmart, Tony Rogers, is moving over to Sam’s Club. There is no replacement yet, but Rogers will be leaving next month. Sam’s Club is thinking expansion and innovation, and plans to open a new store in Dallas that offers self checkout along with other high-tech capabilities including self-serve returns and digital signage.
Amazon, Berkshire Hathaway, and JPMorgan Chase
Atul Gawande is leaving Ariadne Labs and will be CEO of the joint healthcare venture lead by Amazon, Berkshire Hathaway and JPMorgan Chase. The organization will address US employee healthcare and the rising costs associated with it. This is a long term initiative, but Gawande will keep his positions at Harvard and Brigham and Women’s Hospital, as well as continue writing for The New Yorker.
Verscend Technologies is buying the healthcare payment company, Cotiviti Holdings. The deal came in at $4.9 billion. The merged business will act as a private healthcare IT company. It’s yet another example of the newly created healthcare M&A trend.
The plan is expanding its health insurance offerings next year. After regulatory approval, Oscar Health will add six new markets in Florida, Arizona, Michigan, Ohio, Tennessee and Texas. Oscar signed up 250,000 members this year. While healthcare is facing regulatory doubts, the company will continue to hone in on consumerism and a more affordable system.
Security and Enterprise
To prevent police from getting into iPhones without authorization, Apple is strengthening their encryption. A tool called GrayKey is becoming more and more popular and lets police bypass the phone’s security features. In a recent statement, the company announced, “at Apple, we put the customer at the center of everything we design.”
FIFA World Cup
There’s a phishing campaign out there getting users to download a World Cup schedule and result tracker. With all of the hype around the games, these hackers know they will have users with their guards down opening unsolicited emails and attachments including anything in the subject using “World Cup.” The scams are going to continue, so be aware of fake websites, public wifi hotspots and emails from unknown addresses.
The app is creating an augmented reality experience for a 12-episode docu-series called “Endless Summer.” It will be soft-scripted and integrate real-life people. The interactive features will let viewers join watch parties, interact with fans and cast members, and use AR to put themselves into scenes using the Snapchat camera.
Getting ready for the season 2 finale of Westworld, HBO has partnered with Amazon to include Alexa in the finale hype. Say to Alexa, “Westworld: The Maze” and you can be apart of the action and choose your own adventure. With more than 50 storylines and 400 games based on Westworld trivia, this is HBO’s first voice skill with Alexa.
The company announced they are getting rid of any outdated stereotypes in their marketing. Unilever created ‘Unstereotype’ two years ago “with a goal of eliminating harmful portrayals of people in advertising.” They will also cut off influencers that buy their followers. This will keep advertising more transparent. The company spent $8.9 billion on marketing last year.
About The Digital Marketing Transformation Assembly
Marketing has never been more complex. Staying ahead of the latest trends and technology is a full-time commitment. CMOs and CDOs alike are seeking new ways to maximize their digital reach to attract new and retain current business by delivering increasingly personalized experiences.
Join us in August 2018 in Dallas for the 6th edition of the Digital Marketing Transformation Assembly. We are bringing together North America’s most prominent digital marketing technology and business leaders from all major consumer-driven industries to discuss the latest technology, innovations, and strategies driving digital marketing in 2018 and beyond.