Our Weekly News Roundup Featuring Pepsi, Urban Outfitters, Microsoft and Williams-Sonoma

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Happy Memorial Day Weekend! Before we hit the road to get to the beach, let’s take a look at what’s been happening this week.

Retail

Williams-Sonoma

Furniture and home goods store had an outstanding quarter due to some drastic changes. Things like delivery scheduling, loyalty program changes and online order pickups have all made sales skyrocket. They’ve also collaborated with West Elm and Pottery Barn Kids which has been huge.

Urban Outfitters

The company launched their online marketplace which gives third-party sellers a chance to put their product’s on Urban’s site. According to Chief Digital Officer, this is expected to be a “big win.”

Nike

The shoe brand took part in Facebook Messenger’s beta AR run and sold out their shoes in less than and hour. Facebook users had to send a message including a series of emojis which let them access an AR experience with their featured shoe. Afterwards, users were able to buy the product.

Healthcare

Cleveland Clinic

Soon to be launching a biorepository, Cleveland Clinic will partner with Brooks Automation to open a center to store human tissue samples. These samples will be involved in research for a number or conditions like cancer, heart disease and epilepsy.

Circulation Health

Boston-based startup is teaming up with Buoy Health to provide patients with transportation. Patients will tell their symptoms to an Artificial Intelligence health assistant which will recommend a treatment and also provide on-demand rides.

Marketing

Caesars Entertainment

The company saw a 24% increase in click-through rates on their emails since bringing in an artificial intelligence platform. Caesars uses the platform to create emotionally targeted language and increase customer engagement.

Pepsi

The soda brand is partnering with country singer, Dierks Bentley, for their newest “This is the Pepsi” spot. We’ll be able to see their new summer collection, win prizes and enter meet-and-greets. Pepsi is sponsoring Bentley’s Seven Peaks Music Festival in Buena Vista, Colorado.

Security and Enterprise

GDPR

Today is the day and people are not ready. We’re sure your inbox has been flooded with privacy update emails. The GDPR will set stricter rules about what companies can do with your data while also giving you more control.

Microsoft

Soon there will be an acquisition of Semantic Machines which is a conversational AI company. It uses machine learning to make interactions between users and services more natural. Semantic Machines also built technology for Siri and Google Now. It will help with speech recognition, linguistics and natural language processing.

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