Our Weekly Roundup including Facebook, Lulu’s, Taco Bell, GDPR, and More…

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Hello Friday! We have officially made it through another arduous work week! Wherever you are, you are most likely daydreaming about what the weekend will look like, so why not take a quick break to catch up on this week’s biggest stories to kick off the weekend festivities?

Whether you are in marketing, retail, security or healthcare, we have this week’s recap for you!

Marketing

The Advertiser’s New Dream? Facebook to Test Ads on New Story Feature

Plainly speaking, Facebook’s clone of Snapchat’s and Instagram’s stories format has grown to 150 million users in the past 14 months, and the social network now aims to legitimize that audience with ad sales. The larger format of Facebook is likely to appeal to brands because of the potential to make a bigger impact with the millions of user on the social platform, with some more likely to embrace the change by posting more content to Facebook Stories, just as they did when Instagram Stories emerged.

Taco Bell Brings Back “Steal a Game, Steal a Taco” Promotion

According to a news statement released this week, Taco Bell is bringing back its “Steal a Game, Steal a Taco” promotion for the 2018 NBA Finals, where consumers can receive a free Doritos Locos taco the first time a road team wins during the tournament.

Retail

Millennial-geared Online Giant Lulus Rakes in $120 Million Investment

Women’s apparel business, Lulus, announced on Wednesday a $120 million investment from venture capital and growth equity firm IVP and global investment management firm Canada Pension Plan Investment Board. Founded in 1996 by mother-daughter team Colleen Winter and Debra Cannon, Lulus started out as a vintage boutique in Chico, CA, where it’s still headquartered today. The retailer shifted to an online-only model 10 years ago and now sells its own apparel label along with a few brands like Free People to massive success.

A Win for Retail? Macy’s Crushes their First Quarter to Exceed Expectations

This past Wednesday, retail giant Macy’s reported first-quarter net sales of $5.54 billion, a 3.6% increase over the year-ago period, according to a company press release. The company’s stock rose nearly 10% in premarket trading as Macy’s blew away many estimates, giving hope to other retailers as the decline in the industry continues on in 2018.

Healthcare

Are US Health Companies ready for the EU’s GDPR New Rules?

According to a survey from Clearswift last October, Healthcare was the least likely industry to be prepared for GDPR. While most U.S. healthcare providers see few European patients on a regular basis, stiff fines for failure to comply with new privacy rules under the EU’s General Data Protection Regulation has the entire industry rushing to prepare for its arrival on May 25th.

Mayo Clinic Sees a Jump in Revenues and Operating Income in Q1 of 2018

Mayo Clinic reported operating income of $198 million in the first quarter of 2018, which is up from $101 million in the same period a year ago. Nearly $2.6 billion in the quarter came from medical service revenue, which includes inpatient procedures requiring overnight stays, certain outpatient operations and emergency care for critical conditions and trauma, demonstrating strong growth for the non-profit health system.

Security & IT

Does the US have What it Takes to Deter Cybercrime? Experts say No

That much can be done to improve information sharing, particularly since most of the intelligence that is collected is information that people wouldn’t understand. However, experts say an authority and capability mismatch in the security industry. Furthermore, experts say that a lack of a coordinator, clarity, policy, and strategy contribute to the discrepancy between the public and private sectors, especially when it comes to things that only a government can implement and change.

Long-Term Plans to Address Risk in the Energy Sector are Set in Place

On the heels of the Department of Homeland Security releasing its cybersecurity strategy this year, the US Department of Energy has unveiled its own multi-year plan for the Energy sector. Probably the nation’s most critical infrastructure has increasingly become a target for cyber-attacks that have the potential to cause damage and disruption to energy services, energy companies struggle to keep pace with sophisticated attacks, prompting the need to improve defenses from almost certain cyber attacks.

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