Our Weekly News Roundup Featuring Goldman Sachs, Google, Nike And More…

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It’s Friday! Before you close your computers and kick off your weekend plans, allow us to deliver you with the latest news stories that have made an impact throughout all leading industries. There have been tons of leading news stories that have disrupted the industries we work so closely around.

Whether you are in marketing, retail, financial services, security or healthcare, we have a news recap for you!

RETAIL

Nike Acquires Computer Vision Company

This week, Nike announced the acquisition of Invertex, which is a computer vision company. The acquisition targets its Consumer Direct Offense, in order to strengthen computer vision within the company, such as artificial intelligence components. This will create an overall more innovative and personalized customer experience for consumers.

Nike has been making efforts to increase customer experiences, and this move is no exception. The company also acquired a data analytics firm in March, which will work directly to increase direct consumer relations.

Retail And The Whitehouse

Retail execs, Matthew Shay and Christopher Baldwin attended the White House on Wednesday for a meeting discussing regulatory and tax reform among other issues. Matthew Shay is the CEO of The National Retail Federation, and Christopher Baldwin is the BJ’s Wholesale Club’s CEO and chairman of the NRF Board of Directors.

The meeting comes after President Trump was discussing tariffs with China. It is not known what the outcome of the meeting is at this time, but it will most likely become clear in the next coming weeks.

HEALTHCARE

Mayo Clinic Offers Buyout Packages

In preparation for the transition to Epic’s EHR, Mayo Clinic is offering buyout packages as 400 medical transcriptionists, offered through Mayo Clinic’s three main campuses. The EPIC’s EHR includes a voice transcribing application which is replacing old EHR’s across Mayo Clinic’s 20 hospitals.

The transcriptionists have until May 19 to decide if they will take the separation package.

New California Bill In Healthcare

A new bill in California has the potential to give the state government the ability to set price controls over different features in hospitals like hospital stays, doctor visits, and other medical services.

This bill, which is supported by unions and consumers, was proposed in the state assembly. It would allow an independent commission to set prices of private health plans, based on what Medicare pays for the same services. This bill has the potential to affect the healthcare industry in California completely.

“The nine-member price-setting commission would be made up of political appointees with no requirement for experience in healthcare delivery. The measure prohibits healthcare professionals from participating on the commission, according to the California Medical Association.” Healthcare Dive reports.

MARKETING

LinkedIn’s New Features

Your LinkedIn messages just became more interesting! LinkedIn has partnered with video-clip search engine Tenor which will allow users to add GIFs to their messages, which has been announced through a company blog post.

The 546 million LinkedIn members will be able to choose from trending GIFs without leaving the app. The new feature will be available globally. It is being debuted in order to make communication between users more visual.

Mercedes-Benz’s New Campaign

In the latest marketing news, Mercedes-Benz has released a new campaign called “What Makes Us” which is meant to celebrate the brand’s innovations in 30-second TV spots during the Master’s golf tournament. The ads show off the technology that the company has used.

“Mercedes-Benz utilized collaborative virtual reality software Nu Design with Atom View technology, which enabled its production teams to work together in real time across North America as though they were present on the same set.” MarketingDive reports.

SECURITY & ENTERPRISE

Goldman Sachs Increasing Data & Analytics Platform

Goldman Sachs is looking to advance its platform of data and analytics, by adding 60 software engineers for its API store, in order to allow clients access to these tools through a browser or API. The company was inspired by Silicon Valley, and the new hires will simply just help grow the platform.

Gmail Gets A Makeover

This week, Google has announced a brand new makeover for Gmail, which includes a new design for the web version of this platform. It will also push efforts forward that evolve beyond simple protocols, and can easily match up with email providers and email clients.

FINANCIAL SERVICES

Mastercard and Blockchain

Mastercard has announced that the company will be hiring new workers to push blockchain efforts forward, this will include 175 technology developers.

“The developers will work out of Mastercard’s office in Leopardstown, Ireland, where the firm’s research and development arm, Mastercard Labs, is headquartered. The new hires will work on creating more efficient payment systems, according to a press release.” Coindesk reports.

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