Happy Friday! It’s been quite a busy week, from snow storms in NYC and celebrating Internation Women’s Day, the world is buzzing with news headlines. Yes, you guessed it, these headlines have made their way into all the leading industries including retail, marketing, healthcare, and security.
This week, we will start with all of the latest healthcare news that has made its way to major headlines.
VisitPay Enters Agreement With Major Bank
The leader in patient financial engagement has entered a new partnership through an exclusive agreement with JPMorgan Chase Bank. This agreement will extend the financing of VisitPay’s new program called Balance Transfer. This pushes wholesale funding initiatives further into the healthcare providers space. The Balance Transfer program will allow for patient receivables to be fully automated.
“The program minimizes days accounts receivable and improves liquidity metrics, while seamlessly maintaining VisitPay’s provider-branded online experience for patients.” Visit Pay reports.
Cigna Is Acquiring Express Scripts
Cigna, a worldwide health services organization, has announced that it is acquiring Express Scripts in a $52 billion health deal in order to offer health engagement services such as medical, behavioral and pharma across a variety of channels. This deal helps push personalized value for the brand.
Subscription Box Company Opens A Pop-Up
FabFitFun has pushed marketing initiatives forward with a new pop-up store in LA, promoting its new spring box full of exclusive items like a Free People face mask, Anderson Lilley candles, Ettika tassel earrings and more. This pop-up is a prime example that subscription services are making its way to physical retail spaces.
Not only does this FabFitFun’s pop-up store help promote its own personal brand, but it gives brands involved to gain exposure and reach a customer base. The company launched this pop-up with a press release revealing the details of the store.
The pop-up store will be a perfect opportunity for people to post photos on social media, especially with the aesthetically pleasing environment that FabFitFun has set up for customers to enjoy.
Claire’s Files For Bankruptcy
Claire’s, the teen retailer has announced that it will be filing for bankruptcy this month, according to a report on Bloomberg. This move is being put in motion in order to relieve some debt for the company, which has been accumulating.
Mcdonald’s Flips Logo For International Women’s Day
Yesterday was International Women’s Day! All women around the world celebrated one another, and brands came together to show support. One brand, in particular, stood out among the brands that joined in the celebrations. The iconic brand flipped its famous “M” to a “W” on social media sites.
According to recent updates, this stunt has been reported to fall flat among audiences, with women claiming there are sexual assault issues among the company, as well as calling the move “cynical.”
Kellogg’s Celebrates National Cereal Day
National Cereal Day was this week, and cereal brand Kellogg’s did not skip a beat when it came to celebrating! The brand hosted a party with celebrity Hailee Steinfeld as a featured guest. The party took place in New York City, sticking to the theme of cereal, with boxes hanging from the ceiling and an option for guests to use a photobooth.
SECURITY & ENTERPRISE
Walmart Dives Into Digital Transformation
Walmart’s CIO Clay Johnson has revealed a new product management model that reveals the company uses DevOps and continuous delivery in its software workforce. Johnson has the goal in mind to make technology so available to people they can even apply for a job through a simple text message.
“Johnson implemented Workday management software on an experimental basis last summer, according to the report. He also worked to differentiate how IT managers oversee deployment of a product and was able to decrease release cycles from a nine-month average to just three months for process design changes.” CIO Dive reports.
Capital One’s Shopping Assistant Uses Virtual Card Numbers
Capital One has announced an innovative way to use virtual card numbers from a web browser, pushing safer online shopping efforts. This will be done through a smart assistant called Eno, and it will be made accessible through a web browser extension. You can even text Eno to check your balance, track purchases, pay bills and even more, right from your cell phone.
“Instead of requiring users to create account numbers on a settings screen of some sort, Capital One is using its smart assistant, Eno, by way of a web browser extension, to make the creation of virtual card numbers easier to access, and quicker to use.” Tech Crunch reports.
Digital Enterprise Transformation Day NY is your chance to meet with experts from across the Tri-State area in an intimate setting. With high-level content, disruptive solution providers, and enhanced networking opportunities, this one-day event promises to provide you with the knowledge you need to take advantage of new technology in 2018 and beyond.