If you log onto Twitter today, you will be met with the hashtag #FCMostInnovative trending throughout the worldwide social media platform. Being that anything with the word innovation, transformation or technology included in the mix catches my eye, I naturally clicked on the hashtag.
If you followed suit, you would learn like I did that Fast Company has released a list of companies in the world that have been named as the most innovative this year. As you explore the hashtag, you will find that the companies who were named on the list quickly went to social media to share the article and bask in the praise, and for good reason.
What Is Fast Company?
Fast Company is a media brand that focuses on innovation throughout a variety of different industries in order to reveal the future of business. So, if you are one of the companies with the pleasure of being named on the list of most innovative, you are in a pretty good spot.
“Fast Company magazine was founded on a single premise: A global revolution was changing business, and business was changing the world. Discarding the old rules of business, Fast Company set out to chronicle how changing companies create and compete, to highlight new business practices, and to showcase the teams and individuals who are inventing the future and reinventing business.” Fast Company reports.
This company is credible and has gained respect in an abundance of industries and among leading professionals from esteemed companies. The recent article that Fast Company has released exposes the world’s most innovative brands separated by sector.
Digital Transformation Stands Out
Each category holds a significance when it comes to innovation and technology. Fast Company separated the categories into a wide range of subjects. Artificial intelligence, virtual reality, social media, biotech, finance, robotics, and retail are among the different classifications that enterprises found themselves in. In total, 36 sections were divided and conquered and readers are met with a list of companies who are disrupting specific industries in a unique way.
The companies that really stand out among the classifications are those who have redefined their industry by being on top of the tech trends that are shaping our world today. This includes and is not limited to, engaging on social media platforms and allowing brands to be disrupted by such modern components.
The World’s Top Innovative Talent
Virtual reality is a category that holds significance in the digital transformation sector, and The Millennium Alliance was pleased to see that one of our sponsors for our Digital Marketing Transformation Assembly, Isobar, was featured as one of the top innovators on the list under the virtual reality sector.
Isobar has made a significant impact in the industry by introducing a unique virtual reality analytics platform that leverages emotional responses in order to gauge and measure ROI for brands while using VR projects. This tool has been disruptive in the marketing industry and has been, as Fast Company puts it, “compelling“, which is part of the many reasons why Isobar was featured on the Innovative list.
“Isobar has worked with Lionsgate and Unity Technologies to leverage the virtual reality analytics platform for their latest VR campaign for the movie Jigsaw. In addition, Isobar has worked with companies like Wyndham and artist, William Patrick Corgan on virtual reality projects to uniquely engage consumers/fans.” Isobar reports.
Artificial intelligence is also a category featured on the list that is intriguing from a digital transformation interest. In this section, companies like Pinterest, Microsoft, and Adobe were among the brands listed as most innovative.
All in all, Fast Company enables consumers to understand who to watch and what to look out for in the coming 2018 year when it comes to innovation and technology moving at a rapid pace. Companies all over the world were met with rankings revealing such important trends which put us in a better position to understand just exactly what direction digital transformation is heading in.
If you want to see the entire list, you can check it out here.
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