Happy Friday! It’s that time of the week where we reveal all of the latest news stories that have disrupted leading industries. Since the news is constantly in flux, we make an effort to stay up to date with all of the disruptions that are happening around the world.
Of course, as technology continues to grow and expand into a variety of different industries, it tends to make its way into the news on a frequent basis. That is where we come in. Consider us your one-stop shop for all things digital transformation news.
Without further ado, let’s begin with the latest marketing news.
Chipotle Dives Into TV Ads
Chipotle Mexican Grill Inc. has announced new 2018 advertising campaigns during the company’s Q4 2017 earnings call this week. Remember when Chipotle found itself in hot water this year with food safety scares? Well, Mark Crumpacker, the food chain’s chief marketing, and strategy officer have released marketing plans for 2018.
The plans include more traditional platforms, like TV advertising in a targeted approach.
“Along with addressable TV, Chipotle is adding a CRM platform and loyalty program to its digital marketing strategy, which also includes a greater emphasis on enhancing its digital offerings and mobile order usage.” MarketingDive reports.
Lay’s New Campaign Targets Millennials
Lay’s will be partnering with the nonprofit Operation Smile in order to create a multi-channel campaign that will work to spread positivity through smiling. These marketing efforts will be targeting millennials through personalized packaging and TV ads.
The campaign will take place in Times Square, through the duration of three days featured through a pop-up experience.
Lawmakers Adress Tide Pod Challenge
Just when you thought this Tide Pod nonsense was over, you are mistaken. Yes, children are eating Tide Pods and documenting it on the internet, labeling it the “Tide Pod Challenge”. Since this challenge is dangerous, life-threatening and simply makes no sense, New York lawmakers are calling on Procter & Gamble to stop making Tide Pods enticing to eat.
Yes, you heard that right. New York lawmakers have proposed a solution to this madness, by proposing a new bill that requires Tide to make sure that the pods don’t possess colorful qualities and are individually wrapped. Procter & Gamble responded to this request by stating that the additional packaging will be bad for the environment and really won’t prevent anyone digesting the pods.
Anxiety Cells Found In Rats
Scientists have released a new report that reveals rats have a feeling of anxiety in their brains and published the findings in the journal Neuron.
“A certain level of anxiety is beneficial to humans and other animals. When faced with a dangerous situation, anxiety keeps us alert. An anxiety disorder is when this feeling is excessive and doesn’t go away, the National Institute of Mental Health (NIMH) explains.” Fortune reports.
This study is a big deal in the science world because it could possibly correlate with how humans respond to anxiety, which could lead to the potential of a new cure.
Walmart Launches Mobile App
Walmart has launched a new mobile app that includes a variety of new features like Store Assistant, which aims to create a entirely new experience for customers, by activating when customers step into Walmart stores.
Once the Store Assistant is activated, different features are available for customers like a barcode scanner, products search bar, customer reviews and Walmart Pay. Customers are also able to calculate total cart cost and use navigation in the store for navigation. All in all, the new app enables customers to interact with Walmart in an entirely new way.
Target & Casper Deepen Ties
Target has announced this week further intiatives with Casper with new exclusive items. Among the items include a mattress called Casper Essential along with a new sheet line that will be sold exclusively through Target. This comes as little surprise after Target and Casper announce da partnership, where Target invested $75 million into a funding round for Casper.
SECURITY & ENTERPRISE
Lyft Pushes For Racial Equality In Tech
Lyft has announced a new partnership with Black Girls Code, in order to push efforts that put an end to racial discrimination in computer programming and technology. This comes after Lyft riders have donated $4 million to the cause.
“In reflecting on the progress we’ve made here at Lyft and the work still left to be done, investing in the development of our next generation of leaders and innovators is our path forward to ushering in the diverse future we seek,” Lyft head of diversity and inclusion Tariq Meyers said.” Tech Crunch reports.
Amazon Launches Delivery Service
Amazon has announced a new delivery service that competes with UPS and FedEx. “Shipping with Amazon” will be an end-to-end shipping solution, in which it will pick up from businesses and deliver to customers.
The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before.
C-Level executives around the world are anticipating that digital technology will continue to drive business. For April 19-20, 2018, at the Hutton Hotel in Nashville, TN., we’re putting together a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board.
This is not just another “Digital Marketing” event. Spaces are reserved for the best in the business. If you’re a CMO looking to stay one step ahead of the digital world, reserve your seat today >