Imagine you are a marketing professional with the ability to understand your customer completely, or as Censhare states, having “the power to read minds.” What would you do with this power? Would you create a successful marketing campaign for your brand based off of the data that you are provided with? Most professionals would think this is a no-brainer and the answer would be yes.
Let’s stray away from hypothetical thinking, in order to gain insights from Censhare’s latest whitepaper. We are now provided with the fact this idea is not so far-fetched, and according to Censhare, it is very possible.
Technology Makes A Difference
A successful brand uses a strategic approach in order to create unique opportunities that target the customer in an effective way. This approach is made possible through appropriate technology that derives important data in order to relate to both the brand and the customer.
Most of the time, professionals are forced to make decisions based on technology that ultimately determines the outcome of specific goals within the brand, such as creating a positive customer experience. Because of this, choosing the right technology approach is crucial to the success of campaigns. According to Censhare, choosing a vendor with the most up to date technology for your enterprise is as important as understanding the software that comes along with it.
“If their network is outdated, it won’t be long before their product is left in the dust. In other words, don’t pick a vendor — pick a technology.” Censhare reports.
As technology becomes more powerful, enterprises both large and small must be equipped with platforms that will enable omnichannel and personalized communication among all channels. These platforms enable the type of management that is necessary while dealing with multiple channels on a large scale.
Semantic Networks Creates Campaign Success
According to Censhare’s whitepaper, professionals should use a powerful network while trying to connect and manage customer data. Understanding where every aspect of the important data comes from, along with all of the factors contribute to it, is something that a semantic network provides professionals.
“The more intuitive a network is to use, the quicker training will be and the more efficient your processes will be, ultimately leading you to being able to use new platform sooner.” Censhare reports.
Censhare reports that using a semantic network in your business strategy will create certain benefits for your campaign including:
- Product Management
- Project Management
- Successful Campaigns
To see all of the benefits of using a semantic network in your business plan, click here.
ABOUT DIGITAL RETAIL TRANSFORMATION ASSEMBLY
C-Level experts from across North America’s retail industry are coming together February 15-16, 2018 at The Park Hyatt Aviara in San Diego, CA to anticipate the highly complex digital environment that will develop over the next few years.
Retailers are uniquely positioned to leverage new digital technology such as Artificial Intelligence, Augmented Reality, Virtual Reality, and more to deliver enhanced, personalized customer experiences.
Through a cutting-edge program designed by the industry, for the industry, we will provide a fresh and up-to-date insight to help move your organization to the next level of digital leadership. A series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.
This is not just another “Retail” event. Spaces are reserved for the best in the business. Enquire about attendance here!