Our Digital Healthcare Transformation Assembly is next week, taking place at the Hutton Hotel in Nashville, on December 5-6. This event will join c-level executives together who are leading the digital healthcare revolution. During the event, we will tackle important issues that surround all the digital components that are making an impact on the healthcare industry today.
We sought to reveal the priorities of all of our members and attendees who will be collaborating together during our event through a recent survey.
Consumer Acquisition And Retention
According to our survey, healthcare leaders believe that consumer acquisition and retention is the number one priority in the field. Successfully acquiring new consumers can be a challenge, unless both payers and providers understand exactly what drives consumers to join them, in order to keep them around.
According to McKinsey, Medicare members hardly ever shop for a new plan before renewing their old one.
“Eighty-one percent of Medicare customers 75 and older said they renewed their plans without shopping for a new plan in the past year. Seventy-six percent of 71 to 74-year-olds and seventy percent of 65 to 69-year-olds reported doing the same.” Mckinsey reports.
So, as a healthcare payer, how can you acquire new consumers, and keep them? The answer does not necessarily have everything to do with price, but also something to do with value. McKinsey reports that consumers appreciate value, experience, and options.
Driving Revenue Through Branding, Lead Generation, And Customer Engagement
The healthcare industry is transforming. In the growing digital age that we live in today, it takes more than just traditional techniques to gain customer engagement. Now, we have technology that offers us an abundance of opportunities to reach customers through digital tools.
Modern marketing in healthcare can be effective to drive revenue and customer engagement. This type of approach is made possible through a transformation of the organization, and a shift in mindset. Branding sets companies apart, making them unique and distinct compared to competitors, which helps drive customer engagement and revenue.
Impacting The Patient Experience At The Point Of The Care In The Digital Age
The digital age is impacting every aspect of the healthcare industry, especially how the patient experience is carried out. Patients are provided with more tools than in the past, which connects them to different platforms that allow them to interact with the healthcare community, all with the touch of a screen.
“Enter digital technology, which is empowering patients to operate more like consumers and make smarter healthcare choices. Moreover, new audiences are entering the patient population and new devices are emerging in the market, redefining how healthcare is provided.” 2×4 Magazine reports.
Because of this, healthcare professionals have a responsibility to align the patient experience at the point of care. Moving toward a patient-centric vision is key to a fulfilling patient experience. This may mean that different roles need to change and shift, in order to meet the demands of the new digital-centric patient.
Executing Data-Driven Marketing Campaigns On A Platform Designed For Reach, Engagement And Scale
The word data has emerged from the digital age that is emerging in the healthcare industry. As technology grows, data grows along with it. This means that marketing campaigns can be built around data insights derived from real-time information. These campaigns are meant to create scale, which will show how a function can cope with an expanding workload, reach, which exposes the number of people you are reaching, and engagement, which is simply how many people interacted with your brand. Data-driven marketing can also help predict the future.
“Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors.” Emarsys reports.
Many professionals believe that the future of marketing revolves around data-driven techniques. As healthcare marketing evolves, the demand for an up-to-date and accurate campaign is also increasing. This is made possible through data and analytics working to create the campaign.
Improving the patient experience will create positive patient outcomes. According to Agency for Healthcare Research and Quality, patient experience covers a broad range of interactions.
“Understanding patient experience is a key step in moving toward patient-centered care. By looking at various aspects of patient experience, one can assess the extent to which patients are receiving care that is respectful of and responsive to individual patient preferences, needs, and values.” Agency for Healthcare Research and Quality, reports.
It is critical for healthcare professionals to focus on the patient experience. This can be done by having clear communication between providers and patients, in order to achieve positive health outcomes. Healthcare professionals find it a priority to understand the patient experience, as well as work to improve it.
There will be more insights shared about these topics during our Digital Healthcare Transformation Assembly. Follow along using #MilllenniumLive to learn more.
The Millennium Alliance is pleased to announce that application for our bi-annual Digital Healthcare Transformation Assembly is now open! Seats are reserved for the C-Level executives leading the digital healthcare revolution to come together on December 5-6, 2017.
With the failure of Trumpcare, the start of the Obamacare repeal process has been delayed, making the future of healthcare hard to predict. What is clear is that we are entering a time of uncertainty for both the industry and the patient. The need for customer-centric transformation is more vital than ever, to be open and transparent to patients as they navigate new policies. Healthcare systems and insurance carriers are being forced to respond to new demand rapidly.
We are thrilled to announce that joining us for this edition will be Keynote Speaker Karen B. DeSalvo Former Acting Assistant Secretary for Health and National Coordinator for Health Information Technology, U.S. Department of Health & Human Services.
The Digital Healthcare Transformation Assembly has been designed for all of our partners, affiliates, and members to once again gather in our unique format to develop new relationships, collaborate with like-minded peers, and learn cutting edge intelligence to take back home and help tackle the biggest business issues of today.
Limited sponsorship opportunities are available. Download the Digital Healthcare Transformation Assembly Sponsorship Prospectus for more information >>
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