07 Nov, 2017

Just How Important Is SEO In Marketing?


If you are in the marketing industry, chances are you have heard of SEO. Not only have you heard of it, you have used it, conducted strategies around it, with goals to optimize it as much as possible.

The truth behind SEO lies in the overall definition of the word. SEO stands for search engine optimization which basically stands for a set of practices that marketers can use while trying to achieve high levels of search optimization. For any business that has a website, a blog, social media, you name it, SEO is important to achieve. But, just how important is it?

“Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.” Reliable Soft reports.

The Importance Of SEO:

The future of websites is search, according to experts. Although constantly changing, businesses can use SEO to position themselves to be at a higher rank when users hit the search button. When you are ranked higher among suggestions, users are more likely to click your page, therefore, bringing more traffic to your business and website.

Taking advantage of SEO will allow you to gain visitors and improve the visibility of your business, which is the ultimate goal when it comes to targeting customers. It also allows for a website to run smoother, and ahead of the competition. 

“SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.”

How To Achieve SEO In Marketing

The four key areas of SEO that site owners need to consider according to Search Engine Land are:

  1. Technical SEO: How well your content can be crawled and indexed.
  2. Content: Having the most relevant and best answers to a prospect’s question.
  3. On-site SEO: The optimization of your content and HTML.
  4. Off-site SEO: Building authority to ensure Google stacks the deck in your favor.

Of course, these four areas have some complexity and overlap, but understanding your strengths and weaknesses in relation to them is key to focusing your efforts.

Content, Content, Content

Content is a huge factor when it comes to SEO. Having strong content on your website is a crucial factor when it comes to optimizing your search engine. The reason for this is because keywords make up for most of the searches that users conduct in order to find a service. If you use strong keywords, you will position yourself to have strong content.

“Perhaps the most important SEO factor after creating good content is good keyword research. You want to create content using those keywords, the actual search terms people are using, so you can produce content that effectively “answers” that query.” Search Engine Land reports. 

In order to find effective keywords to use, you can participate in a keyword search, that will give you the best words that deliver the best quality. Repeating the words can also be valid, so they appear more frequently. Putting those keywords into fresh, updated content on a regular basis, will achieve the best optimization for your website.

Social media also helps with SEO, if you are a frequent user and constantly buffering content throughout your pages.


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