Happy Friday! We are taking a slight break from the Digital Marketing & Retail Transformation Assembly in Salt Lake City, to deliver you all the latest news surrounding all the leading industries.
The news is so important to us, as we are constantly staying up to date with the latest disruptive stories in order to deliver our readers only the most insightful information. Knowing what is happening in your industry puts you in a position to stay relevant, and design your business operations around current events.
With our Transformational CMO Assembly rapidly approaching, we will start with the latest marketing news that is happening now.
Google’s DoubleClick & Advertising
Google’s DoubleClick, a subsidiary of Google that provides advertisements through the internet, announced this week that there will be new features rolled out to make TVs smarter. The features will include a TV Content Explorer and ad breaks.
“DoubleClick has already been selling dynamic ad insertions for live streaming and on-demand content, with a 4x increase in ad impressions over the last two years for partners including CBSi, AMC, Bloomberg, TF1 and others.” MarketingDive reports.
Dunkin’ Donuts Uses Halloween In Latest Campaign
Dunkin Donuts is conducting a Halloween costume contest in its new seasonal campaign. The concept of the campaign will include Instagram promotions for the new drinks that are arriving at Dunkin Donuts this fall season.
The winner of the Instagram contest will be featured on a billboard in Times Square, a $2,500 prize and a years supply of coffee. Users will have to use #DDHalloweenContest to enter the promotion. Along with Instagram, Dunkin’ will also use Snapchat to play a game that will be called “Donut Pop” which gives users a chance to score points and unlock filters via Snapchat.
This initiative leverages the popularity of both Instagram and Snapchat in order to engage with customers.
Athenahealth Announces Third Quarter Results
On Thursday, Athenahealth announced that it will be making some changes to its workforce, by cutting 9% of jobs. After its third-quarter report was released, the decision was made to close offices in San Francisco and Princeton, New Jersey.
This move means that more than 400 people will be losing jobs.
CVS Health & Epic Team Up
This week, CVS Health announced that there will be a new partnership with Epic in order to put forward a strategic approach that will further help reduce the drug costs of patients.
Epic Health is a privately owned healthcare software company. With this new partnership, CVS Health will use Epic’s platform in order to increase visibility regarding lower cost options.
Security & Enterprise
Apple & GE Join Forces
Apple & GE announced a new partnership this week. The two enterprises will work together to build tools and apps, as well as both sales teams working together to push each other’s products when deemed necessary.
The combination of two powerhouse enterprises will work together to develop new software using cloud services which will change products and services for both companies.
Intel Capital Invests $60 Million
Intel Capital has announced new investments, which ends up being a total of a grand $60 million, which will be spread among 15 different startups that involve data.
“Intel Capital is one of the bigger names when it comes corporate tech investing. In total, it has invested $12.2 billion in 1,500 companies since 1991. But the operation went through a rocky patch in 2016 — where its parent considered selling its portfolio for $1 billion in 2016, yet instead opted instead to restructure.” Tech Crunch reports.
MasterCard & Blockchain
MasterCard is offering a new service that allows customers to pay through blockchain. This initiative will further position MasterCard to integrate digital transformation efforts into operations, by leveraging the benefits of blockchain.
Blockchain can help businesses cut costs because there will be fewer costs while sending cross-border payments. It will also be faster and more efficient.
American Express Loses CEO
Kenneth Chenault, the CEO of American Express of 16 years announced retirement. Stephen Squeri will be replacing him.
In a statement he said, “We’re starting a new chapter from a position of strength and this is the right time to make the leadership transition to someone who’s played a central role in all that we’ve accomplished.” CNBC reports.
Target Continues To Expand
There has been such positive feedback about Target’s revamped stores that the company is deciding to continue to expand renovations to 325 additional stores, making 1,000 stores revamped.
This is coming after the new stores have seen a 4% sales increase after renovations.
Wal-Mart And Lord & Taylor
Retail giant Lord & Taylor will team up with Wal-Mart to sell products on Wal-Mart.com. This pushes Wal-Mart’s initiatives to create a powerful e-commerce site.
ABOUT TRANSFORMATIONAL CMO ASSEMBLY
Application for the 2nd annual edition of Transformational CMO 2017 is now open. Join us at the Four Seasons Hotel, Denver, CO on November 8-9, 2017 for a unique event.
CMOs can witness two industry heavyweights coming together for the first time to debate the future of marketing. Join Miki Racine Berardelli, CEO, KIDBOX & Former President, Digital Commerce & Chief Marketing Officer, EVP, Chico’s FAS and Eileen Campbell, Founder, Womintuition and Former CMO, IMAX & Former Global CEO, Millward Brown during the Keynote Fireside Chat.
Limited sponsorship opportunities are available. Download the Transformational CMO Sponsorship Prospectus for more information >>
The role of the Chief Marketing Officer has drastically changed over the past few years. As new technology enters the already highly complex marketing environment, maximizing budget, resources, and trends is an endless juggling act for CMOs in consumer-driven industries.
A series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions offer you insight into artificial intelligence, omnichannel strategy, cognitive marketing, personalization, MarTech, the data revolution and more!
This is not just another “Marketing” event. Spaces are reserved for the best in the business. If you’re a CMO looking to stay one step ahead of the digital world, reserve your seat here!
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