06 Oct, 2017

{{CASE STUDY}} Google’s Transformation Started With An Argument


Once Google’s story began, the world was disrupted forever. It all started in 1995 when two grad students had an idea to create a search engine using links to individual pages on The World Wide Web. It was called Backrub then, and now, it is a universal name that is disruptive in its own right.

The two people who changed the way we use the web started out as friends, who, according to multiple sources, could not agree on anything.

Their names are Larry Page and Sergey Brin and they were students at Standford University. They were put in each other’s paths and although they argued about a lot of things, there was one thing that they could agree on: searching the whole web can be time-consuming and bothersome. At the time, there were 10 million documents on the web, with links between them.

Both Page and Brin were determined to change the narrative and create something innovative and worthwhile. Turns out, they were on to something.

How It Happened

In order for this idea to take off, both Page and Brin had to readjust the way they viewed the web and links.

“He reasoned that the entire Web was loosely based on the premise of citation – after all, what is a link but a citation? If he could divine a method to count and qualify each backlink on the Web, as Page puts it “the Web would become a more valuable place.” WIRED reports. 

In order to create resources to “crawl” the web, it had to start at one page. Both founders decided on the Standford homepage and let loose the crawler to identify links and citations.

The idea of crawling the web had to involve some order, so the crawler worked to reveal who is linking to what, which is based on different attributes and rankings, based on link count of the original page.

The key to this method was to count the links attached to the links, as opposed to just counting each particular page’s links. This may seem complicated, which could make sense since we aren’t the ones who invented Google.

Luckily, the two men in charge of creating Google were both gifted in mathematics and excelled in this craft throughout their lives. Together, they programmed a ranking system that is able to reach a variety of different computer users from all walks of life that were called BackRub, which took data analytics and pinpointed URLs and backlinks ranking by importance.

The rest was history.

Google Is Born

Google was born after BackRub created buzz among consumers. At the time, both Page and Brin were unsure if they wanted to start a company. Afterall, disrupting the world seems to be a pretty hard task.

Their plan was to try it out, and if the worst happens, they would go back to school at Standford. I’m sure you know how the story unfolds.

“So the pair turned to another Stanford faculty advisor named David Cheriton. Cheriton introduced the pair to Andy Bechtolsheim, a successful entrepreneur who had founded Sun Microsystems while also a PHD student at Stanford.” Internet History Podcast reports.

A check made out for 100,000 with the name Google Inc. was signed and was the beginning of an era on September 7, 1998.

Google has transformed the way consumers and businesses around the world conduct operations. Once advertisements were integrated into Google’s services, the company was no longer just a search engine platform. It was an empire.

Now, as of last year, Google is partnered with cloud service provider Alphabet, which has caused investors to go into a fury. Google is now a massive internet company that provides software, search and cloud services. It is visited the most by users in the United States, with a global share of 34.3 percent in February.

“More than 1.1 billion people use Google search each month, making 114 billion searches. Google’s Android operating system is found on 79% of smartphones.Google Maps is the most used smartphone app, employed by 54% of smartphone users.” Mashable reports. 

So, next time you get in an argument with someone, take a step back. You may be able to build an empire, as Larry Page and Sergey Brin.


The Millennium Alliance is thrilled to present the second 2017 edition of Digital Enterprise Transformation Assembly, put together by the industry, for the industry. Join us November 16-17, for a series of executive education roundtables, keynote presentations from speakers like Robin Bienfait, CEO of Emnovatecollaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.

Limited sponsorship opportunities are available. Download the Digital Enterprise Transformation Assembly Sponsorship Prospectus for more information >>

As we move closer to 2018, prominent digital technology and business leaders from all the major private and public sectors are looking to CIOs to manage the explosion of information that has ignited digital enterprise.

Many are predicting that we are headed towards a “Digital Industrial Revolution”. This has made the role of IT leaders more important than ever. Understanding the convergence of mobile, social, and cloud is still critical for organizations looking to create opportunities and stay ahead of the competition. But now, this convergence is merely the foundation of the new digital world. With the daily birth of new technology, IT infrastructure needs to be more agile than ever.

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