With just a few weeks to go until the Healthcare Providers Transformation Assembly, we sat down with Keynote Speaker Stanley Hupfeld to get his insight into the challenges facing the industry today.
Back in 2012, you published a book “Political Malpractice: How the Politicians Made a Mess of Health Reform”. So, how have the Politicians Made a Mess of Health Reform?
SH: Probably the most egregious attention of politicians of both persuasions is their focus on ideology above common sense solutions. This leads to the Republican position that any government involvement in health care results in a system mismanaged by bureaucrats and that the free market will cure all problems. On the left is the sense that a government solution would fix all problems and the free market is the reason health care is in the dilemma we see today.
The discussion around the relationship between Politics and Health Reform is more poignant than ever. Last year’s presidential race, for example, certainly highlighted the consumer desire for healthcare change. In the past 5 years, how has this discussion evolved?
SH: As a result of candidate Bernie Sanders’ call in the 2011 primary season for a single payer system and his undisputed popularity among the millennials, there is a growing sense that a single payer system is inevitable. In my presentation, I will postulate that health care cannot be a free market except at the low-cost edges. Second, both the right and the left want to do away with employer-based health insurance, but for totally opposite reasons. Liberals see it as a necessary precursor to a single payer system, and conservatives see it as the first step in the individual consumer in an open market making the decision about their healthcare insurance.
Health care is becoming more innovative, and more digital. How has healthcare leadership and innovation changed in recent years?
SH: Probably the single evidence that health care systems are beginning to pay significant attention to innovation is the emergence in these systems of chief innovation officers. This is a clear signal that CEOs and boards understand that innovation is the key to their survival.
What advice do you have for healthcare leaders looking to navigate this new healthcare reality?
SH: A new health care reality will clearly involve payment systems that reward organizations for keeping patients healthy rather than the traditional fee-for-service which has rewarded piecemeal work. Second, healthcare leaders of the future should become very knowledgeable about the evolving politics of health care and their role in it. When a local taxing official can cripple a not-for-profit by a change in their interpretation of the tax laws, then health care leadership needs to be prepared. When state legislatures can devastate a system’s budget with decisions concerning Medicaid funding healthcare leadership needs to be able to speak at the state level with passion and focus. When the Congress of the United States passes legislation that constrains the decision-making ability of health care leadership future executives must be able to navigate in that environment.
How do you envision the role of providers changing in the world of connected health?
SH: Providers must be prepared for a population much more sophisticated and thus increasingly challenging as information systems and social media become more elaborate.
Digital technology is not enhancing the patient experience, it’s also changing how the industry communicates with the patient. As a former recipient of CEO Marketer of the Year by the American Society for Healthcare Planning and Marketing, how do you see Healthcare Marketing changing over the next few years?
SH: While brand loyalty will still be important the health care marketers of the future will be experts in all forms of social media as consumers will become more demanding and discerning.
As a former CEO, what advice would you wish to share with the executives of today and in the future?
SH: My advice to health care leaders of the future is that they prepare for a time when their revenue streams will become fixed and predictable while their cost pressures will continue to escalate.
At the Healthcare Providers Transformation Assembly, we’re talking a lot about technology and its potential to impact healthcare. What technology are you keeping your eye on?
SH: While the advance of technology in health care is indeed exciting perhaps the most impactful will be the development of home diagnostics that will alert caregivers far in advance of the patient having a potential problem. Direct communication with that patient and subsequent treatment beginning in advance of what we see today. Secondly, it’s becoming clear that better-informed patients are healthier patients. I predict we will see feedback loops that allow the provider to test the medical knowledge of their patients and a rewards system that encourages individuals to become better informed, particularly about chronic conditions.
With only two weeks until you keynote the Healthcare Providers Transformation Assembly, can you give our readers a taste of what you’ll be talking about?
SH: I hope in my talk to point out why health care has been and continues to be so very difficult to change or reform. There are some innate characteristics of our health care system that make it very resistant to change. In my book, I outline 14 of these reasons, all of which continue to play a role in the difficulty of stimulating reform. Healthcare leaders need to understand these impediments.
You get invited to speak at a lot of events. What stood out to you about our event, that brings together C-Level executives in an intimate setting?
SH: I am pleased to be invited to speak because clearly, The Millennium Alliance is an organization that appeals to health care executives looking years ahead while trying to operate currently in an environment with a mixed set of financial incentives and constraints.
Thanks to Stanley for joining us on the Digital Diary.
HEALTHCARE PROVIDERS TRANSFORMATION ASSEMBLY
The Millennium Alliance is pleased to announce that application for our bi-annual Healthcare Providers Transformation Assembly is now open. Join leaders from North America’s leading Health Systems at The Ritz-Carlton in Dallas, TX to discuss how the industry is adapting to a healthcare customer-centric transformation.
Limited sponsorship opportunities are available. Download the Healthcare Providers Transformation Assembly Sponsorship Prospectus for more information >>
With the future of healthcare under the microscope at the moment as President Trump’s administration working to repeal and replace Obamacare, one thing is certain, the healthcare industry is shifting to focus more on the on-demand customer or on-demand patient.
Customer-centric policies are becoming increasingly important. Businesses must address rapid innovation and competition from non-traditional players, but above all, they must continue to respond to empowered consumers as customer-centric transformation sweeps healthcare.
Through a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions offering insight into industry-specific topics and trends, will help you stay one step ahead.
This is not just another “Healthcare” event. Spaces are reserved for the best in the business. Contact us today to reserve your seat >>