22 Sep, 2017

{{Case Study}} IBM’s At The Forefront Of Innovation


As we embrace the digital revolution, organizations like IBM help businesses transition into a world of technology.

IBM is ranked among one of the world’s largest information technology companies. IBM is known to be smart, fast, innovative, and capable. All of these traits are sought after for companies.

Big Blue’s Beginning

IBM is frequently referred to as “Big Blue” and gained a large reputation due to being a top hardware disruptor. IBM offered organizations with a new era of digital transformation, by being the company of the future, led by Thomas J. Watson.

Since 1952, the tech giant went through many phases before landing where they are today. First, the mainframe was released and a success among audiences.

“In 1964, IBM introduced what was to become the de facto standard for large company business computers with its System/360. Orders for the mainframe computer line outpaced sales forecasts, and IBM received more than 1,000 orders within four weeks of the product’s announcement, according to the company.” Tech Target reports. 

(Mainframes are still very important for businesses and are still frequently being used. We discussed mainframes in a Digital Diary post, check it out here.)

The latest mainframe released by IBM in July is called “IBM Z” and offers powerhouse capabilities, focusing mainly on security, that encrypts data that is associated with cloud services or applications. This differs from the previous mainframe, that only encrypted data on a selective basis. IBM is putting efforts to stop cyber attacks, because of the massive increase in data breaches that have occurred over the past year.

After the mainframe, IBM launched System/3 in 1969 which eventually started a serious of systems to follow. Some of these include System/34, System/36, System/38 and the AS/400. These systems can be used in small cooperations, government agencies or department level companies. They are capable of data warehousing, and to support e-commerce capabilities.

After these developments, IBM restructured operations and shifted goals into IT services.

IBM Meets IT

“IT outsourcing became an important element of IBM’s services enterprise, as did management consulting. IBM cemented its role in the latter service with its $3.5 billion acquisition of PricewaterhouseCoopers management consulting arm, PwC Consulting, in 2002.” Tech Target reports. 

After this move, IBM went through various shifts in business roles and operations. In 2005, former CEO, Sam Palmisano, sold its PC Division to Lenovo Group. This included different lines like notebook computers. After this, IBM x86 servers Lenovo.

It was not until 2010 when IBM finally rebranded itself to be a cloud computing platform company also specializing in cognitive solutions.

Now, IBM offers a variety of services and products, like hardware, storage, software, and cloud. IBM’s digital transformation is continuing to play a major role in large enterprises, helping push innovation during the digital revolution.

IBM Today

IBM continues to inspire and innovate, making it a mission to lead the fast-moving world into a digital future.

“A constant state of innovation This will be an era of man to the power of machine: not man versus machine, but man and machine. In addition to technological change, this new age requires us to change how we do our work.” Taken from IBM.

There are many changes that IBM has incorporated into business operations in order to be digitally forward. For starters, IBM has gone cloud plus, which combines strategic capabilities within the cloud. The goal of cloud plus is to connect to customers with specific solutions for their industry.

IBM focuses on a data-first approach for all of its solutions in order to focus on multiple industries at once, determined to make digital the center of many industries.

Forbes took a look at the many different things IBM is currently doing, below, there is an example of a few.

  1. “Innovative customer engagement with Visa: in partnership with the credit-card company, IBM is using Watson IoT to enable cars, appliances, and other connected devices to become potential points of sale.
  2. Innovative customer engagement with Samsung: IBM’s Weather Channel subsidiary has been picked by Samsung as the default weather app for its mobile devices, meaning “tens of millions” of people will engage with that IBM app during 2017.
  3. Innovative customer engagement with H&R Block: Watson and the IBM Cloud capabilities are now embedded within 10,000 H&R Block branches, which IBM says has enabled 9 million tax-filers to get new levels of expertise from Block’s Watson-enhanced tax professionals.”

The key word you can mostly find when you look up IBM is innovation. IBM leads digital transformation by integrating innovation into all of its products and services. IBM has gained such a well-known reputation for a reason and that is because it delivers quality, reliability, in order to put customers first and above the digital transformation wave.


The Millennium Alliance is thrilled to present the second 2017 edition of Digital Enterprise Transformation Assembly, put together by the industry, for the industry. Join us November 16-17, for a series of executive education roundtables, keynote presentations from speakers like Robin Bienfait, CEO of Emnovatecollaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.

Limited sponsorship opportunities are available. Download the Digital Enterprise Transformation Assembly Sponsorship Prospectus for more information >>

As we move closer to 2018, prominent digital technology and business leaders from all the major private and public sectors are looking to CIOs to manage the explosion of information that has ignited digital enterprise.

Many are predicting that we are headed towards a “Digital Industrial Revolution”. This has made the role of IT leaders more important than ever. Understanding the convergence of mobile, social, and cloud is still critical for organizations looking to create opportunities and stay ahead of the competition. But now, this convergence is merely the foundation of the new digital world. With the daily birth of new technology, IT infrastructure needs to be agiler than ever.

Our agendas and attendee lists are for Millennium Members only. Apply today for access! Already a Millennium Member? Simply click the link and enter your password when requested.

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