Why Retail Uses Artificial Intelligence to Power Personalized Marketing

 -Acumen AI Retail Post

In retail, competition is fierce. Retail marketers are seeking ways to stand out by delighting and surprising their consumer.

Artificial Intelligence and Personalized Marketing

Forward-thinking companies are competing and winning based on their ability to offer up relevant marketing content that is tailored to the behaviors, preferences, and context of each customer.

AI can help to automate this process. At the exact moment of contact, machine learning algorithms function as a personalization engine that predicts the most relevant and profitable content to serve each customer.

The New Marketing Mindset

The marketing mindset has shifted. It’s time to reimagine how to market to your customers.

Content has to be personalized to each individual customer, regardless of the channel they choose and delivered at the moment of engagement. Having an omnichannel strategy is now an imperative. Using new technology such as artificial intelligence helps retail marketers to select the most profitable content for each customer.

Below is an infographic put together by Acumen AI and TEG Analytics, which details the power of AI-driven personalized marketing.


Digital Retail Transformation AssemblyAcumen AI and TEG Analytics are joining us at this year’s Digital Retail Transformation Assembly. It’s not too late to join them.

North America’s most prominent digital, marketing, technology, and business leaders from the Retail Industry are coming together October 19-20, 2017 at the Grand America Hotel in Salt Lake City, UT, for the Digital Retail Transformation Assembly.

Retail has never been more complex. Connecting with the on-demand consumer across multiple channels, whilst ensuring a seamless, unique, and personalized experience is a complex process with many challenges. By working with the industry, we have put together an event to challenge attendees to anticipate the highly complex digital retail marketing environment that will develop over the next few years.

Limited sponsorship opportunities available. Download the Digital Retail Transformation Assembly Sponsorship Prospectus for more information >>

We are thrilled to announce Keynote Speaker Martine Reardon, Former CMO Macy’s and Current Founder & CEO at Reardon Consulting, and Senior Advisor, Retail & E-Commerce at NRF. Martine Reardon is best known for leading the multi-faceted world of marketing at Macy’s, from 2012 through 2016. In her role at Macy’s, she captained the company’s 1,300-person marketing organization, including advertising, creative, and brand development, social, mobile and digital media, public relations, cause marketing, media planning and consumer insights for more than 800 stores and macys.com, the sixth largest internet business in the country.

Other speakers include Martin Barhel, Global Head of eCommerce & Retail Strategy, Facebook, and Brendan Witcher, Principal Analyst, Forrester.

Our agendas and attendee lists are for events attendees only. Apply to attend here!

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