According to a recent report found on RetailDive, the answer is yes, Google searches have gone mostly mobile.
The study was conducted by a content performance marketing company called BrightEdge. It showed that the number of mobile searches on Google makes up 57% of search traffic. This proves that mobile website traffic is more popular than traditional desktop traffic.
This means that customers are performing tasks on mobile devices more than ever, which is changing the landscape of many industries. Businesses are now pushing for mobile first approaches when it comes to targeting consumers.
“To understand the impact of mobile and the micro-moment on the customer experience, consider that 51 percent of customers say that they use mobile devices to discover new brands and products. Sixty-nine percent of smartphone users also say that they are more likely to buy from companies with mobile sites that easily address their questions or concerns.” Brightedge reports.
This research proves the power of mobile is increasing in popularity among consumers, driving a digital transformation shift in industries. The buyer’s traditional journey is changing and new opportunities are approaching in the mobile world, especially when it comes to websites.
So, What Does This Mean?
The study found that people are more attracted to brands that have a developed marketing system when they are searched. A shift in costumer’s preferences is apparent when dealing with website searches, which means CMO’s must adapt.
“Designing and optimizing websites for speed and mobile-friendliness is a start, but among other suggestions listed in the study, retailers and brands need to understand different online consumer intent signals across desktop and mobile devices.” RetailDive reports.
The report found some tips for marketers who are looking to engage an audience who are searching online:
Identify And Differentiate Mobile Vs. Desktop Demand
Knowing this will position you to understand what your customer is paying attention to, which can help you optimize the proper strategies to target your customer.
Design And Optimize Websites For Speed And Mobile-friendliness
Once you understand what outlet your customer prefers you can design it to the best of its ability.
Use A Responsive Site
A responsive web design allows desktop web pages to be viewed depending on the size of the screen, or whatever web browser the user is using. If your business is app-based, then the app will build traffic through that disruption.
Track, Compare, And Report Mobile And Desktop Share Of Traffic Continuously
How will you know what content to produce, or what your customers are looking for without tracking shares and activity on each outlet? Tracking and comparing reports from mobile and desktop shares will help you understand the activity happening on your web pages.
Measure And Optimize The Page Load Speed Of The Mobile And Desktop Sites Separately
These two channels are two entirely different, so they need to be tracked separately as well. The speed of a website is extremely important when it comes to your customer because it represents the quality of your brand. Customers are also known to not wait longer than 1 second when the page is loading, which can dictate where your website traffic goes.
It is clear that the e-commerce world is increasing more than ever, positioning enterprises in a position to succeed by following the digital trends.
Want to learn more about Digital Trends? Attend Digital Marketing Transformation Assembly.
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