11 Sep, 2017

{{Case Study}} Instagram Vs. Snapchat


If you combine pictures, messaging, live videos, news, and special effects, what do you get? You get the two leading social media platforms that have taken the world and multiple industries by storm.

These two outlets go by the names of Snapchat and Instagram. If you have a business and want to reach a large audience instantly, both of these platforms can be useful.

Snapchat and Instagram both possess innovative qualities, that sets them apart from other social media tools.

Let’s dive into these tools and take a look at what benefits they can offer your business.


Snapchat is a multimedia mobile application that is intended for private, person to person sending among users. 150 million people use this platform on a daily basis, taking advantage of the unique tools that it offers.

“Snapchat is a one-to-one and group messaging app that lets users send a photo, video, and text messages that disappear after several seconds. Roughly 150 million people use Snapchat every day, and they consume around 800 hours of video per second.” Hubspot reports.

Users can access their camera through this app, in order to take photos and video. You can customize the photos with text, stickers, and now filters.

Snapchat became popular among users because of the time limit that is placed on the photo feature, which is something that mobile applications did not offer. Messages can only be viewed once, the sender can choose the seconds the picture will appear for.

This makes for an interactive, and personalized experience.

“The app allows the sender to draw or insert text on the snap and determine how many seconds (one to 10) the recipient can view it before the file disappears from the recipient’s device. Messages can only be viewed once — and during the viewing period, the recipient must maintain contact with the device’s touchscreen or the snap disappears.” TechTarget reports.

According to Sproutsocial, users 25 and younger use Snapchat over 20 times a day for over 30 minutes.


Instagram is owned by Facebook as of 2012. This app was designed to be a social networking platform made for users to post unique photos and videos to a specific following base.

This app was created similar to Facebook, except it focuses primarily on visual content, with limited captions.

Instagram has 400 million daily users, most of them millennials, with 22.2% of this demographic preferring Instagram over any social media outlet.

“Instagram is a social networking app made for sharing photos and videos from a smartphone. Similar to Facebook or Twitter, everyone who creates an Instagram account has a profile and a news feed. When you post a photo or video on Instagram, it will be displayed on your profile.” Lifewire reports. 

Snapchat or Instagram? That Is The Question For Businesses

Social media is proven to be effective for businesses because of all of the unique tools these platforms offer. You can market your products and brand your message in a seamless way.

“When you have a presence on social media, you make it easier for your customers to find and connect with you. And by connecting with your customers on social, you’re more likely to increase customer retention and brand loyalty. A study by The Social Habit shows that 53 percent of Americans who follow brands on social are more loyal to those brands.” Hootsuite reports. 

If you are a business leader, you may have a hard time deciding what platform will be most beneficial for your business. I mean, let’s face it, both of these apps have extremely similar characteristics.

For starters, both Snapchat and Instagram offer the ability to create “stories” which is content that can be viewed for 24 hours by followers. They also both offer filters and special effects on photos, a well as stickers and customization.

With these mimicking behaviors, it may be hard to make a decision as to what platform will offer to be the best fit for your customers.

Customers Come First

That’s why you need to start by understanding your customer base. Of course, this is beneficial when it comes to almost any strategy in business, but social media, in particular, has everything to do with followers and who they are.

If you know that your audience consists of millennials, you may want to create an Instagram account and find out what trends are favored among that demographic.

Once this happens, you can find the appropriate hashtags that will effectively reach your customers.

Knowing your audience’s interests is important as well. Start by looking who they follow, find trends, and go from there.

You can use both Instagram and Snapchat to post any sort of unique content you want, so get creative! Remember, whatever you posts represent your brand, so be mindful.

With all of this in mind, it’s time to take a dive into the social media world. Good luck!


Digital Marketing Transformation AssemblyThe Millennium Alliance is pleased to announce that application for the Digital Marketing Transformation Assembly is now open. Taking place on October 19-20, 2017 at the Grand America Hotel in Salt Lake City, UT.

There are limited sponsorship opportunities available. Download the Digital Marketing Transformation Assembly Sponsorship Prospectus for more information >>

Social media is making a huge impact in all leading industries. Business professionals are catching on that social media is a free tool that enables brands to market products and delivers unique messages to their audiences. Because of this, different platforms are emerging on the market to make businesses transparent to their customers. Instagram and Snapchat are among the platforms that businesses integrated into their operations. Learning how to operate these outlets can give you an advantage among your competition.

We are thrilled to announce Keynote Speaker Martine Reardon, Former CMO Macy’s and Current Founder & CEO at Reardon Consulting, and Senior Advisor, Retail & E-Commerce at NRF. Martine Reardon is best known for leading the multi-faceted world of marketing at Macy’s, from 2012 through 2016. In her role at Macy’s, she captained the company’s 1,300-person marketing organization, including advertising, creative, and brand development, social, mobile and digital media, public relations, cause marketing, media planning and consumer insights for more than 800 stores and macys.com, the sixth largest internet business in the country.

Other speakers include Martin Barhel, Global Head of eCommerce & Retail Strategy, Facebook, and Brendan Witcher, Principal Analyst, Forrester.

Our agendas and attendee lists are for events attendees only. Apply to attend here! Already attending? Simply click the link and enter your password when requested.

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