Top News Stories This Week: IBM, Amazon, Google And More…

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Friday is here again! Before we kick off with our weekend plans, first let’s reflect on some of the top news stories that have swept leading industries this week.

Today we will cover industries such as healthcare, security & enterprise, marketing, and retail and financial services and all the news stories that have followed.

Let’s start today off with the top news stories happening in the security & enterprise industry first.

SECURITY & ENTERPRISE

IBM & MIT Teaming Up

IBM and MIT have made big headlines this week after announcing their collaboration that will set ultimately result in an artificial intelligence lab. This lab will focus on increasing the impact that artificial intelligence has on industries such as healthcare and cyber security.

This collaboration is a huge move for both the corporation and University because 10 years of AI research will follow. This research intends to advance all aspects of AI, such as hardware, software, and algorithms.

Our eyes will be peeled to see what will come out of this powerhouse duo.

Google And Google Flights

Google has created a new tool called Google Flights that helps people save money while booking flights and hotel rooms.

A calendar feature has been added as well as a view of data combinations while booking flights. The cheapest flights are displayed in green, and the most expensive are shown in red.

This new feature will be featured on the mobile app.

HEALTHCARE

McKesson Ventures Leads Startup To $25 Million

Truveris is a healthcare technology start-up company that offers cloud-based data analytics in the prescription benefits industry, and as of this week, it has gained $25 million dollars of funding.

With McKesson Ventures leading the funding, different partners were involved such as Canaan Partners, New Leaf Venture Partners, Tribeca Venture Partners, and New Atlantic Ventures.

The goal of this funding is to reduce cost and improve access to medication. This helps payers, employers, and consumers.

FDA Approves New Therapy

The FDA is making strides to help cancer, by approving CAR-T therapy. This therapy is making advancements in the field of cell therapy.

This therapy aims to help patients with leukemia who are resistant to other drugs. It is designed to engineer the body’s immune cells to destroy cancers.

FINANCIAL SERVICES

Groupon Debuts New Service

Groupon+ is a new service offered through Groupon that provides customer’s with voucher less meal deals, made possible through Visa and Master Card. Groupon members can use this service and then receive 30% of the value of the deal back to their credit card accounts.

PayPal Dives Into Credit Cards

PayPal has announced that it will be offering a cash-back credit card designed for PayPal members. This card will have no cash back limits and limited restrictions.

The PayPal card will work by being added to a customers PayPal account once approved and can be used immediately, even without the physical card.

RETAIL

Amazon Is Searching For Second Headquarters’ Location

Amazon has set the commerce industry into a fury after announcing that they are looking for a new city to host its second headquarters. Amazon currently has its main headquarters based in Seattle.

The e-commerce giant is now looking to invest $5 billion in construction once the location is decided, and to hire over 50,000 employees once the headquarters is established.

Walmart And Grocery

Walmart has opened 6 grocery establishments in Seattle on Thursday. This now concludes that they have 1,000 grocery spots nationwide.

The services that are provided here include online ordering and in store pick up of a variety of grocery products.

Home Depot And Google

Home Depot is set to partner with Google, adding Google’s Assistant voice shopping capabilities through Google Express app.

Google is partnering with retails in order to compete with Amazon’s voice recognition tools.

MARKETING

Dunkin’ Donuts Gains New CMO

Dunkin’ Donuts filled a new CMO position with Tony Weisman. He will be set to serve on the Dunkin’ Donuts Brand leadership team.

His goals are to maintain Dunkin’ Donuts reputation and to make it a leading coffee brand.

“Given Weisman’s previous role as CEO of DigitasLBi and work with Dunkin’, he comes to the coffee giant with a deeper understanding of its marketing priorities. Dunkin’ spent $150 million on measured media in 2016, according to Ad Age.” RetailDive reports. 

Pepsi Continues To Dominate The NFL

Pepsi Co. is known for being among the brands that are known to be the face of the NFL, delivering clever campaigns and incorporating creative attributes to the NFL and games throughout the football season.

For this NFL season, Pepsi is including NFL stars into their commercials. The first ad debuted last night, during the first kickoff game of the season.

The NFL stars will be answering unexpected questions and GIFs will be made to be shared on social media. Along with these campaigns, Pepsi will be hosting a concert with iHeart Radio in Washington DC, creating a new partnership with the Redskins.

Stay up to date with the latest industry trends. Join us at Digital Retail Transformation Assembly!

ABOUT DIGITAL RETAIL TRANSFORMATION ASSEMBLYDigital Retail Transformation Assembly

North America’s most prominent digital, marketing, technology, and business leaders from the Retail Industry are coming together October 19-20, 2017 at the Grand America Hotel in Salt Lake City, UT, for the Digital Retail Transformation Assembly.

Retail has never been more complex. Connecting with the on-demand consumer across multiple channels, whilst ensuring a seamless, unique, and personalized experience is a complex process with many challenges. By working with the industry, we have put together an event to challenge attendees to anticipate the highly complex digital retail marketing environment that will develop over the next few years.

Limited sponsorship opportunities available. Download the Digital Retail Transformation Assembly Sponsorship Prospectus for more information >>

We are thrilled to announce Keynote Speaker Martine Reardon, Former CMO Macy’s and Current Founder & CEO at Reardon Consulting, and Senior Advisor, Retail & E-Commerceat NRF. Martine Reardon is best known for leading the multi-faceted world of marketing at Macy’s, from 2012 through 2016. In her role at Macy’s, she captained the company’s 1,300-person marketing organization, including advertising, creative, and brand development, social, mobile and digital media, public relations, cause marketing, media planning and consumer insights for more than 800 stores and macys.com, the sixth largest internet business in the country.

Other speakers include Martin Barhel, Global Head of eCommerce & Retail Strategy, Facebook, and Brendan Witcher, Principal Analyst, Forrester.

Our agendas and attendee lists are for events attendees only. Apply to attend here!

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