Let’s face it, marketing is a crucial industry to understand in order to connect your product to your desired audience.
“Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash and companies may have to close.” Chron reports.
Marketing is a complex industry, offering a variety of techniques and trends that are meant to be used strategically. Any business can use marketing to reach an audience or expand a brand’s message.
Being in the know about what is going on in the marketing industry can be beneficial for anyone, which is why we form our posts around the recent news happening in this sector.
We can’t do this alone, so we rely on publications to provide us with the best news of the market, in order to meet the needs of our readers.
Let’s review one publication in particular that helps us guide our posts and keeps us informed.
MarketingDaily stays true to its name. It provides daily news about the marketing industry. This news is surrounded around popular businesses that are making headlines with catchy campaigns, changes in business operations or anything that makes an impact in this industry.
It is a publication found under Media Post, which is a leading content company that provides influential media resources.
“Since 1996, Mediapost.com has been the largest and most influential media, marketing and advertising site on the net, providing news, blogs, directories to help our community of more than 150,000 members better plan and buy both traditional and online advertising.” Mediapost states.
Up To Date
Digital Diary Review: 9/10
MarketingDaily is extremely up to date, posting every day, frequently.
Not only are there posts written organically from the publication, you can browse the web on MarketingDaily about all the latest news stories in the marketing sector.
Digital Diary Review: 10/10
The posts on MarketingDaily are in depth, depending on the topic presented.
Under the title of the article, there are categories that display where the article falls under. For example, Walmart is under “retail” tab and T-Mobile is under “Telecom.”
This makes it easy to access articles that may be relevant to what you are looking for, depending on your industry or interests.
These posts include marketing news stories surrounding leading enterprises, as well as commentary articles that offer opinions, like “The Importance Of Having A Disaster Communication Strategy.”
Digital Diary Review: 9.5/10
You can access MarketingDaily through MediaPost, but otherwise finding it in a browser is a little more difficult than other publications.
MediaPost has its own social media outlets that direct you to its specific publications such as MarketingDaily. The media outlets provided on the website include Twitter, Facebook, and LinkedIn.
You can also subscribe to MediaPost which will give you all the latest updates on MarketingDaily by entering your email address to become a member.
By becoming a member you gain access to a variety of newsletters, but particularly these topics in regards to marketing:
- Mobile Marketing – Mobile Marketing Daily, m-commerce Insider, IOT Daily, Mobile Insider
- Marketing – Marketing Daily, Marketing Around The Net, Marketing:Politics Daily, Marketing: Politics, Marketing: Automotive, Content Marketing Insider, Marketing: Green, Marketing: Sports, Marketing: Health, Engage: Millennials, Engage: Hispanics, Engage: Kids 6-11, Engage: Moms, Engage: Gen Y, Engage: Boomers, Engage: Teens
MediaPost hosts events that cater to marketers, and are hosted with the goal to educate members based on the information provided through the established publications.
You can contact a number of MediaPost employees on the “About” page, such as the president, editor and more. The address is also listed above the contacts.
All in all, you can learn a lot from MediaPost and MarketingDaily. Both outlets work together to provide top notch information about the developing marketing industry.
…Want to learn more about marketing trends? Attend our event: Digital Marketing Transformation Assembly.
The Millennium Alliance is pleased to announce that application for the Digital Marketing Transformation Assembly is now open. Taking place on October 19-20, 2017 at the Grand America Hotel in Salt Lake City, UT.
Our agendas and attendee lists are for events attendees only. Apply to attend here!