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Our Weekly News Roundup Staring Snapchat, MasterCard, The FDA and more…

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That time of the week is here, Friday! As usual, it’s time to reflect on some news stories that have disrupted the leading industries we know and love. Whether you are a professional in healthcare, finance, security, retail or marketing, we have you covered when it comes to informing...

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28 Sep, 2017

Augmented Reality Is The Future Of Digital Transformation

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Imagine a world that looks entirely like our already existing natural environment, except with different elements like virtual graphics, touch feedback, and sounds integrated into our everyday activities. Well, with augmented reality, you have just that, sometimes, without even knowing it. Augmented reality offers users experiences that are new...

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28 Sep, 2017

This Week’s Publication Review Is A Sight For Marketer’s Eyes

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Happy Thursday! If you are just tuning in, don’t worry, you are just in time. Thursday is the day where we release a publication review that we think makes an impact on all the industries that we know and love. We continue to rotate industries so everyone gets to...

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27 Sep, 2017

How Can Retailers Combat The Upcoming Holiday Season?

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Retailers, get ready! Shoppers are starting to get their wallets out as they prepare for the holiday season. This busy season will begin on Halloween and continue after Christmas, into the month of January. For retailers, preparing for this season starts way before Halloween. After back to school month...

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Does Your Cybersecurity Plan Need A Backup Plan To Survive?

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If you are a business professional, you know that data plays a huge role in so many of your job functions. No matter what industry you are in, data is important. “Every business enterprise using information technology and benefiting from the networking power of the internet, regardless of industry...

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26 Sep, 2017

This Digitally-Obsessed Generation is Changing the Marketing Conversation

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Picture this: a group of people who are described as social media obsessed, opinionated, tech-savvy, lazy, educated, conscious, progressive. They have changed conversation among retailers and marketers alike, and have been hired by you. This group has created a behavioral shift when it comes to buying patterns, store preferences,...

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25 Sep, 2017

How Does Supply Chain Management Play a Role in Healthcare?

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The supply chain is extremely important in the healthcare sector because It involves dealing with resources and goods that help providers ultimately deliver patient care to consumers. “The supply chain represents close to a third of the average hospital’s overall operating expense, and it’s predicted to surpass labor as...

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Why Is The Finance Industry Seeking Marketers More Than Ever?

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As the finance industry continues to innovate, this complex sector must adopt new strategies in order to stay ahead of the competition that is growing from digital transformation. According to “The CMO Survey“, the finance industry is making strides to put marketing efforts the forefront of their strategies. This...

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25 Sep, 2017

Are Online Marketplaces The Future Of Retail?

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Amazon, eBay, Etsy, Shopify, are all big names that most likely resonate with online shoppers. That’s because most shoppers prefer these outlets while shopping. These well-known names are referred to as online marketplaces. They differ than regular e-commerce sites, and because of their distinctive traits, customers seem to gravitate toward...

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22 Sep, 2017

{{Case Study}} IBM’s At The Forefront Of Innovation

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As we embrace the digital revolution, organizations like IBM help businesses transition into a world of technology. IBM is ranked among one of the world’s largest information technology companies. IBM is known to be smart, fast, innovative, and capable. All of these traits are sought after for companies Big...

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