Happy Friday! It’s time for our weekly roundup featuring news buzz from all the leading industries that help make our stories on Digital Diary so great.
These industries include financial services, retail, marketing, healthcare, security & enterprise.
Let’s start this week off with the latest news from the healthcare industry.
Veterans Will Receive Private Care
President Trump has signed the VA Choice and Quality Employment Act, which provides $3.9 billion in spending to the Department of Veteran’s Affairs, as well as to Veterans Choice Program.
These programs use government funds to pay for veterans who live in areas that do not have access to hospitals or clinics.
According to the White House Brief, “S. 114, the “VA Choice and Quality Employment Act of 2017,” which authorizes and appropriates $2.1 billion to the Veterans Choice Fund, extends certain authorities as a partial offset for this appropriation, authorizes 28 major medical facilities leases, and changes a number of VA authorities related to personnel.
FDA Announces New Digital Health Programs
Digital health is making more strides in healthcare this week when the FDA announced new digital health initiatives.
The FDA is concerned that the approach to medical devices does not support new digital devices, that is seen to be developing so rapidly.
Because of this, FDA’s Digital Health Innovation Action Plan has been released, which is designed to target the way digital health is overseen, with the goal to provide patients with digital health products.
You can view the act here. Digital Diary will be reporting on this story further this week.
Facebook and Influencers
Facebook is taking more steps to help marketers and campaigns, by rolling out new controls that create a “creator’s page”, which enables influencers to give permission to be tagged as well as the capability to tag the brand in order to meet targeted audiences.
This gives the audience a first-hand view of the post without the brand interfering, as opposed to the original format, which only allowed marketers to promote posts by sharing it.
Marketers and influencers are forming relations more and more, as social media becomes a widely used tool in many industries.
Marriot Launches New Campaign
Marriot incorporates all four of its brands, Courtyard by Marriott, Fairfield Inn & Suites, Four Points by Sheraton and SpringHill Suites in a new marketing campaign, called “Golden Rule”.
This campaign is designed to show audiences that all four of its brands provide service to customers. It will be released in cinema, broadcast, flight, and mobile and expand into Canada. It will be released among all social media platforms, with digital content showing stories about the employees and guests.
NFL Marketing Campaigns Begin
Football season is right around the corner, and Pepsi and Bud Light are leading the way with marketing campaigns that will be featured on Snapchat.
Pepsi has implemented the campaign by putting Snapchat QR codes on the packing of their products, that will assign customers NFL teams and then follow with rewards, depending if the team wins.
The customers will also be entered into a weekly drawing for prizes.
Bud Light is doing something similar to Snapchat and their products, by selling customized cans that enable customers to take photos of the packages, giving them a chance to win Super Bowl tickets.
We will keep a close eye on the progress these brands will make with these campaigns.
Gap Sees Turnaround
Gap Inc. reported in a press release this week that it has seen a 1% increase in sales from the 2% decline that it experienced last year.
Target Leads Digital Transformation
Target has been spot on lately with digital transformation by driving sales from e-commerce.
“Development and rollout of digital capabilities that will continue to drive Target’s digital sales growth in excess of the industry, completely transforming our supply chain from end-to-end creating a smart network of stores and distribution facilities that will allow fast reliable fulfillment regardless of how our guests use the shop.” According to Target CEO Brian Cornell.
SECURITY & ENTERPRISE
Verizon & YouTube Join Forces Again
After a 5-month boycott due to lack of brand safety, Verizon will return to YouTube to verify YouTube ads to ensure they will not display any inappropriate content.
White House Tech Is Not Going Anywhere
With all the dismantling of the White House’s business councils, all eyes turned to the tech council that is made up of 19 government officials.
This Council puts an effort forward to coordinate and improve the governments use of technology. This council has brought together CEO’s in the tech sector such as Apple CEO Tim Cook, Amazon’s CEO Jeff Bezos and much more…
We will keep a close eye on this council and report on any changes that may occur.
Uber Targets Business
Uber has launched a new service that targets business professionals with capabilities such as customized travel programs.
“The new Uber for Business incorporates a lot of user feedback to provide easy setting of rules to ensure travel policy is followed, as well as group-based access levels and custom program creation.” Tech Crunch reported on this story.
People’s United Hires New SVP Of Financial Services
Matthew T. Huber has been hired as People’s United new SVP of financial services. This position will focus on providing financial services to non-profit and for-profit health organizations.
People’s United is a financial services company that has more than $43 billion in assets.
ABOUT FSI TRANSFORMATION ASSEMBLY
Join experts from North America’s major financial services and insurance organizations like Keynote Speaker Scott Dillon, EVP, CTO and Head of Technology Infrastructure Services at Wells Fargo and Company. Scott will be providing unique insight into how his team provides availability, security, and global interconnectivity for the more than 70 million customers who interact 12 billion times a year in person through the company’s 9,000 stores and 12,000 ATMs, on the phone, or online at www.wellsfargo.com.
For information about the limited sponsorship opportunities remaining, please download the Sponsorship Prospectus >
C-level IT leaders in the financial services and insurance sectors are dealing with many challenges as digital transformation becomes an imperative. Understanding not only the convergence of Mobile, Social, and Cloud but also the possible implications of Artificial Intelligence, Machine Learning and Blockchain is vital to stay ahead of the competition.
With digital enhancement comes a massive explosion in data, which is creating unprecedented manageability issues for firms around the world that can be linked to the following factors: expanding customer touch points, emerging types of structured and unstructured data, new customer engagement and social media platforms, rising data security, and controlling the overall data volume.
This is not just another “Financial Services” event. Spaces are reserved for the best in the business. Apply to attend here!