18 Aug, 2017

{{CASE STUDY}} How The iPhone Changed Smartphone Technology


The development of the iPhone has impacted tech user’s personal digital transformation stories in a variety of ways.

Today, “There are now more than 700 million iPhones currently in use worldwide, according to an estimate from BMO Capital Markets analyst Tim Long. He believes the nearly three-quarters of a billion iPhones currently in use includes more than 200 million second-hand iPhones that consumers bought used.” Fortune reports. 

This number makes Apple one of the most successful smartphone makers in the world. This company now speaks for itself when it comes to leading the technology industry.

The iPhone has been through many changes over the years, and it is continuing to develop as analytics and technology become more advanced.

Let’s take a look at how Steve Jobs first introduced this tool, and how it has gained the massive success it has today.

Where It All Started…

2007 marked the year where smartphone technology changed forever. This was the year that Steve Jobs presented the iPhone to a room full of investors.

According to Entrepreneur “The story goes back to 2007, when Apple was first introducing the iPhone. Jobs knew that he had a product that would have an enormous impact on the way humans use technology — and also have an enormous impact on his company’s future profits.” 

The story then continues to reveal that the version of the iPhone that Steve Jobs introduced was riddled with bugs and problems.

These bugs consisted of the phone crashing if an email was sent, or audio was played.

From that point on, the bugs were fixed, and Innovative tools such as touch screen technology and virtual keyboards were available on mobile devices. As a result, smartphone competitors were forced to adapt technology to meet the iPhone’s standards.

Since 2007, there have been 9 generations of iPhones, each with new IOS software updates, which is the second-most popular smartphone operating system in the world.

What Is IOS Software?

The IOS software is what has made the iPhone so popular. Since most of us use iPhones so frequently, it is important to understand exactly how IOS systems operate.

IOS software enables touch screen applications, working like a computer system, designed to be mobile, faster and more powerful.

In simple terms, the IOS software allows the iPhone to turn on and operate properly.

This software is so important for the iPhone to function, especially because this tool offers a wide variety of features that have developed over time.

The App Store

The app store offers over 2 million apps, all focusing on different categories of function. Business, games, and education are the top apps that users download.

“In April 2009, Apple reported a cumulative 1 billion downloads from its App Store. This figure has continued to rise ever since and as of September 2016, there were an estimated 140 billion downloads made worldwide.” Statisa reported.

The apps offered through the store can be accessed both paid and free, and host major social media apps such as Facebook and Twitter which is widely popular among customers.

Does Siri Really Know All?

Siri is a famous iPhone tool that has given the iPhone a popular reputation among customers. Siri was introduced in 2011 and has made a huge impact on the development of the iPhone since then.

Siri provides a virtual assistant tool that understands language comments or questions and can perform answers for the user.

After introducing Siri to the world, 4 million units of iPhones were sold.

Although this tool has made the iPhone so popular, not many customers use it as much as you would expect. According to a recent survey done by Statisa, only 32% of iPhone customers use Siri regularly, and usually not around people.

“Highest usage of Siri was, unsurprisingly, in the car, where it hit 62%. Use at home averaged 39% across all the voice assistants surveyed, falling to just 1.3% at work where both the embarrassment factor and a desire not to disturb others likely combine.”  9to5Mac reports. 

Of course, there are much more features that the iPhone can support, providing customers with an interactive experience that has dominated the tech industry ever since 2007.

Good job, Steve Jobs. Digital Diary reported this week about how the iPhone is making software developments in order to drive the healthcare industry towards digital. Read about it here.


Millennium Alliance is thrilled to present the second 2017 edition of Digital Enterprise Transformation Assembly, put together by the industry, for the industry.

Steve Jobs is a prime example of an innovator who took initiative and stayed ahead of the digital wave. Join like-minded professionals to learn about the innovative tools developing as we move closer to a digital revolution.

Limited sponsorship opportunities are available. Download the Digital Enterprise Transformation Assembly Sponsorship Prospectus for more information >>

This is not just another “Digital IT” event. Spaces are reserved for the best in the business. Contact us today to reserve your seat >>



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