Friday, we welcome you with open arms!
It is time for our weekly news round up, where we will be discussing news from the leading industries such as healthcare, marketing, financial services, retail, and security&enterprise.
Let’s give marketing some love this week and dive into this industry first.
Walmart Receives Heat For Displaying Guns
Walmart has a lot of explaining to do, and it may involve some brand repair after some of its stores were seen offering guns as a school supply.
The display had the words, “Own The School Like a Hero” on top of a display of guns, suggesting that guns should be a back to school purchase.
Customers were appalled, as well as Walmart executives, stating that the display was “truly awful.”
We will stay tuned to see the marketing strategies Walmart will have to come up with in order to gain a positive reputation again.
Blue Apron Slashes Marketing
The meal-kit delivery company cut marketing spending in a recent plan, and as a result, has received plummeting sales on Thursday.
Blue Apron is heading toward receiving even lower sales if the marketing strategy continues to be slashed.
Wieden + Kennedy, the renowned ad agency, has acquired Fox Sports and is working towards a new ad campaign for the company.
The campaign targets avid sports fans, specifically college football fans after the network made a deal with The Big Ten College sports.
W+K stated that they wanted to approach this campaign with a fresh, new attitude, making every single football game important, not just the playoffs.
SECURITY & ENTERPRISE
Facebook’s New Feature
Facebook has introduced a new feature to its app, called The “Watch” tab, which allows dozens of original shows to be displayed for users.
Publishers are allowed to share original content on this feature, and it is categorized into “Most Talked About,” “What’s Making People Laugh” and “Shows Your Friends Are Watching.” The shows can be personalized for each Facebook user depending on preferences.
This proves that Facebook is still in the works to become as interactive as possible for users.
Meet Redkix, A Group Messaging Service
Redkix has launched its public beta, which is a group messaging service perfect for employees looking to collaborate with teams.
The company made email a core feature of the app, providing an email inbox as well as a chat box, so users do not have to constantly switch back and forth between chat and inbox.
The company has received $20 million in funding and is expected to grow further.
Microsoft Finds Bug In Windows
Microsoft has reported finding a critical wormable bug in every version of Windows, after releasing its August 2017 patches which fix security flaws in the companies products.
There were 28 flaws found, 25 rated critical, one of them was detected to be a wormable vulnerability that will affect operating systems.
Walmart And Birch Box
Birch Box may be a distant memory, once Walmart buys it.
The subscription service has over 4 million customers and “well over” 1 million subscribers.
Walmart is known for having affordable merchandise, which targets the low-income customer. The retail giant is looking to expand its customer base, as well as link more digital customers to its brand.
It will be interesting to see if Walmart will carry out this deal.
Amazon And GameSparks
Amazon is known for diving into a variety of different industries such as retail, tech, and grocery, after acquiring Whole Foods a few months ago.
Now, Amazon has expressed its interested in GameSparks, a cloud based platform that helps game developers build features for games.
The e-commerce giant wants to buy this platform for$10 Million. This deal may be an interesting shift in Amazon’s goals, and something to watch out for, as Amazon possesses its own cloud service. Combining the two may become a force to be reckoned with.
PayPal Adds Banks To Services
PayPal has now enabled users to add Citibank and Chase to PayPal accounts. This feature also will offer rewards from the banks while using Paypal, creating more flexibility and value for customers.
JP Morgan Chase Cancels Debit Card Program
JP Morgan Chase has quietly canceled a debit card issuance program due increase in identity fraud, after months of trying out among customers.
The service allowed customers to print out a new card at a Chase branch, if lost or stolen, instead of waiting five days for it to be mailed.
New Digital Health Platform Raises 10.8 Million
Maven, a healthcare startup that aims to boosts women’s health, has received a large sum of money for funding this week.
This startup was founded in 2015, receiving 100,000 patients, offering women and families healthcare, as well as possessing the capabilities to book video appointments and send messages.
Maven Maternity is an addition to Maven, offering programs that support new parents guidance through all steps of pregnancy, including the transition back to work.
Buoy Health Plans To Work With Payer And Providers
Buoy Health, a company that delivers a symptom checker has raised 6.7 million dollars in hopes to work with payers and providers.
Using machine-learning, Buoy helps patients check symptoms and diagnosis health problems using an interactive engine.
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