Twitter is a powerful tool that influences how organizations are viewed by the public.
CMO’s have adjusted their marketing techniques to target audiences through Twitter.
“With hundreds of millions of users and over 500 million Tweets being sent each day, Twitter offers a powerful opportunity for people to reach a global audience.” According to Twitter.
As a business professional, it is crucial to understand how Twitter can benefit a business.
Using Twitter allows a business to tap into followers, send out messages, and connect with like minded professionals.
All of these factors come together and play an important role in growing a business.
Let’s pay attention to how a brand image can develop through Twitter.
Growing a Brand Image
Branding is an important aspect of any business.
It is the promise you make to your customer, and it dictates how you are viewed by your audience.
An effective branding strategy can set you above the competition.
“Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that allows you to charge more for your brand than what identical, unbranded products command.” Entrepuenr reports.
Twitter can be used in a brand strategy through a variety of resources:
Hashtags are a great way for brands to gain recognition online.
“Brand-name hashtags provide an easy way for people to find and follow a brand. As customers begin using the name hashtag, it builds rapport for the brand and its users.” ADWeek reports.
- Organize content – Content can be organized through hashtags because of the search engine features that Twitter offers.
- Archive information – Information can be archived through Twitter, depending on the hashtag.
- Create a conversation – Trending hashtags create conversation, enabling business professionals to understand where their audience is. This enables engagement among users.
When choosing a hashtag, it is crucial to make them relevant and unique in order to match your business.
Knowing your audience is key to this hashtag strategy.
Remember, whatever hashtag you use represents your brand.
So, always research the hashtag before using it, to make sure nothing negative is associated with it.
Influencers are Key
Building relationships on Twitter can help grow content and generate business.
Interacting with other Twitter users is very important, especially if those users will help grow your brand.
These users are called influencers.
Using influencers on Twitter has become a growing trend in business.
This trend roots from word of mouth marketing.
“Pair both brand and influencer Tweets to maximize the impact of a campaign. Engage with a brand on the same level as your influencer, and invite others to join in. It’s the type of word-of-mouth marketing that has a positive effect throughout the entire funnel — and it converts.” Sproutsocial reports.
If an influencer promotes a product or a company, audiences are inclined to direct their attention toward that brand.
Leveraging this relationship in your business can be effective.
“Nearly 40% of Twitter users say they’ve made a purchase as a direct result of a Tweet from an influencer,” Twitter reports.
If you are unsure what influencers will be efficient, you should follow these steps.
- See how many followers they have – When an influencer has a large following base, it shows that their audience trusts what they post.
- Research their audience – Once you find out how many followers the influencer has, it is important to research these followers. The audience of the influencer should match the audience you intend to have.
- How active are they on Twitter? – Are they tweeting and interacting frequently? If so, you know they will actively generate leads on your companies message.
- Find out if they are easily reachable – This can be done through trial and error. Reach out to them via direct message, see if they respond!
Once you find influencers on Twitter, they can grow your brand by using your company in Tweets through retweeting, mentions and likes.
To learn more about influencer marketing, check out Digital Diary’s latest post about this trend.
ABOUT DIGITAL TRANSFORMATION MARKETING ASSEMBLY
The Millennium Alliance is pleased to announce that application for the Digital Marketing Transformation Assembly is now open. Taking place on October 19-20, 2017 at the Grand America Hotel in Salt Lake City, UT.
The mobile customer is being targeted by marketers more and more. Using social media platforms such as Twitter is the perfect way to reach the desired audience. Since there are so many tools offered through Twitter, it is important and crucial to remain up to date with them all. Learning how to leverage Twitter and integrate it into your business is an important way to stay above the competition and to engage with consumers.
This is not just another “Digital Marketing” event. Spaces are reserved for the best in the business. If you’re a CMO looking to stay one step ahead of the digital world, Apply for Millennium Membership today
Our agendas and attendee lists are for Millennium Members only. Apply today for access!