12 Jun, 2017

Moving Beyond Omnichannel: The Rising Demand of Personalized Shopping Experiences Across Channels

 -Moving Beyond Omnichannel: The Rising Demand of Personalized Shopping Experiences Across Channels

In this omnichannel world that we find ourselves in, aligning our marketing efforts to answer evolving consumer demand is paramount.

As consumer expectation continues to adapt, marketers in retail are strategizing on how best to manage their marketing initiatives and spend.

Shoppers are increasingly demanding more personalized and seamless experiences across all the channels they use to interact with a given brand.

The emergence of digital technologies, social media, and mobile devices has compounded this major shift in consumer demand. Now, thanks to the rise of the digital, shoppers look for information not only in-store, but increasingly online.

This has forced retail marketers to redefine the customer experience to be Cross-Device, Cross-Screen, Cross-Border. Omnichannel retailing describes the use of multiple channels to enhance a customer’s shopping experience.

Google defines“ensuring [retailer] marketing strategies are geared toward enabling customers to convert on any channel.”

The “online first” consumer mentality has changed the way consumers shop.

By using new technology like virtual reality, brands can open up new channels and influence the buying decision process both in store or online.

It’s important to remember that the in-store element is still vital for many brands. Omnichannel commerce businesses understand this, and typically have an online presence and brick-and-mortar stores.

Americans remain split on which channel they favor: 51% prefer online, 49% in store. Even if you favor online, you will go in-store.

Personalization, price, and fulfillment will continue to be the greatest influencers of omnichannel shoppers. Brands that recognize this will maintain their market share.


Digital Retail Transformation AssemblyThe Millennium Alliance is excited to announce that application for our biannual Digital Retail Transformation Assembly is now open. C-Level experts from across the retail industry are coming together October 19-20, 2017 at the Grand America Hotel in Salt Lake City, UT, to anticipate the highly complex digital retail marketing environment that will develop over the next few years.

Retail has in many respects led digital transformation. As industries like healthcare, looked to retail for guidance on connecting with the on-demand customer, the retail industry is experimenting with the next stage of digital transformation. With new augmented reality, virtual reality and artificial intelligence technology making a splash in 2017, retail is uniquely positioned to take full advantage of these digital tools. Retail CDOs and CMOs are working to take advantage of the explosion of technology, as well as continuing to manage the massive volumes of data driving digital enterprise.

The Digital Retail Transformation Assembly will bring together North America’s most prominent digital, marketing, technology, and business leaders from the Retail Industry.

This is not just another “Digital Retail” event. Spaces are reserved for the best in the business. Apply for Millennium Membership today

Our agendas and attendee lists are for Millennium Members only. Apply today for access!

Ascena Retail Group Chief Marketing Officer, EVP of Digital Channels – Maurices
Bed Bath & Beyond Chief Marketing Officer
Best Buy Chief Marketing Officer
BJ’s Wholesale Club SVP, Marketing
Coach Global Chief Marketing Officer
Crayola Chief Marketing Officer
Frito-Lay, Inc. Chief Marketing Officer
Sally Beauty Chief Marketing Officer
Sam’s Club Chief Member Officer
Sears Holdings Corporation President Gifts and Occasions
Starwood Hotels & Resorts Worldwide, Inc. Global SVP, Digital
Victoria’s Secret EVP, Digital

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