16 May, 2017

Have you found your “Extreme You”? How to Break Yourself to Make Yourself with Sarah Robb O’Hagan, CEO, Flywheel Sports

 -Millennium Live Episode 2, Interview with Sarah Robb O'Hagan

In the 2nd episode of Millennium Live, we were joined by Digital Diary favorite Sarah Robb O’Hagan, famous for reinventing brands like Gatorade and Equinox, and now CEO of Flywheel Sports and leader of the movement Extreme Life. She joined us at the Digital Retail Transformation Assembly in Nashville last month to deliver the keynote presentation.

We sat down with Sarah just before she was due to go on stage to talk about the release of her new book, “Extreme You: Step Up. Stand Out. Kick Ass. Repeat.”

Answering questions (honestly) about her own career, Sarah is bravely leading the way for an open discussion about failure. In a world of participation trophies, we have been conditioned to think that success is about being perfect. Failure has become a dirty word. Whether it be putting together the perfect job application or leading a new initiative in a business, we are putting immense pressure on ourselves and future generations.

Sarah’s book is based on a collection of interviews with a number of “Extremers” ranging from former Secretary of State Condoleezza Rice to tattoo artist Mister Cartoon. She adds a lot of personal anecdotes and advice, giving you a recipe to finding your “Extreme You”.

Watch the interview now for her insight on leadership, failure, retail, the future of Flywheel Sports, and finding your “Extreme You”.

Sarah’s new book, “Extreme You: Step Up. Stand Out. Kick Ass. Repeat.” is out now. Full details on where to buy the book are available on her website www.extremeyou.com.

You can also read the pre-event interview with Sarah here >>


ABOUT SARAH ROBB O’HAGAN

Executive, activist, and entrepreneur, Sarah Robb O’Hagan is described by the media as everything from “Superwoman undercover” to the “Queen of the Jocks” to the ultimate example of where a fierce business woman, mother and fitness fanatic combine. Named among Forbes “Most Powerful Women in Sports” and recognized as one of Fast Company’s “Most Creative People in Business” Sarah is an internationally recognized re-inventor of brands, but if you ask Sarah, she’ll say she’s in business to help individuals and teams achieve their potential.

Sarah was born in New Zealand – the first country in the world to give women the vote and home to the first man to climb Mt Everest. The pioneering spirit of her country cultivated Sarah’s drive and imagination for “what’s possible” enabling her to found a movement she currently leads called “Extreme Living” – helping individuals, teams and businesses unlock their potential by discovering their own uniquely exploitable traits. Her book EXTREMEYOU will be published by HarperCollins early next year.

Sarah’s career includes leadership roles at some of the world’s most iconic brands – including Virgin, Nike, Gatorade, and Equinox the world’s premier fitness lifestyle company, where as President she led the transformation of the business from bricks and mortar health club to an “always on” fitness lifestyle partner heavily enabled by technology and proprietary content through the creation and launch of the editorial content platform “Furthermore from Equinox”.

Prior to Equinox Sarah served as Global President of Gatorade where she was widely known for transforming the business from a declining sports drink into a sports performance innovation company serving nutrition solutions to athletes of all levels. As described by Fast Company, Sarah inherited a “flaming mess” when she took over the legendary Sports Drink in 2008, but through a courageous transformation that involved flying in the face of a deeply ingrained PepsiCo culture that had watered down the brand’s true positioning, Sarah and her team took the Gatorade brand back to its roots, and then reimagined its future for a new audience of young, digitally savvy athletic teens.

Sarah’s career in the sports industry began at Nike where she was a key member of the team that launched the game-changing innovation called Nike Plus, in collaboration with Apple. This was the world’s first digital-tracking device for runners that created a global social collaboration platform for fitness enthusiasts and in many ways birthed the fast- growing technology movement now known as the “Quantified Self.”

Throughout her career, Sarah has been recognized for her many achievements. Recent honors include being named among Forbes magazine’s “Most Powerful Women in Sports” (2015 and 2009), being designated one of the “Most Creative People in Business” by Fast Company (2012), and being named to the top 40 Under 40 lists by the Sports Business Journal (2009, 2011, and 2012), Sports Goods Business (2010), and Crain’s Chicago Business (2010). and Ad Age’s “Women to Watch” (2010). In 2014 Sarah was awarded the Sir Peter Blake Trust Award for outstanding leadership.


ABOUT DIGITAL RETAIL TRANSFORMATION ASSEMBLY

Digital Retail Transformation AssemblyThe Millennium Alliance is excited to announce that application for our biannual Digital Retail Transformation Assembly is now open. C-Level experts from across the retail industry are coming together October 19-20, 2017 at the Grand America Hotel in Salt Lake City, UT, to anticipate the highly complex digital retail marketing environment that will develop over the next few years.

Retail has in many respects led digital transformation. As industries like healthcare, looked to retail for guidance on connecting with the on-demand customer, the retail industry is experimenting with the next stage of digital transformation. With new augmented reality, virtual reality and artificial intelligence technology making a splash in 2017, retail is uniquely positioned to take full advantage of these digital tools. Retail CDOs and CMOs are working to take advantage of the explosion of technology, as well as continuing to manage the massive volumes of data driving digital enterprise.

The Digital Retail Transformation Assembly will bring together North America’s most prominent digital, marketing, technology, and business leaders from the Retail Industry.

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