One of the most common tips for those working to lose weight is to share your plan with family and friends. Many choose social media platforms to do just that.
The idea is that when you share a goal, you become accountable to, and will be encouraged by, your network.
But, be warned. Sharing on social media may actually hinder your chances of hitting your exercise goals.
It is a fact that exercise can improve your health, wellness, and reduce obesity. Despite this, only about 50% of U.S. adults report they regularly achieve the recommended amount of aerobic activity. Around 30% report no regular physical activity, despite the technology available designed to motivate.
According to research released by the University of Michigan and the University of Washington, sharing your exercise goals may actually negatively impact your weight loss journey.
Participants in the research program took part in a 12-week walking program. Their pedometer-based 12-week test was established to see if participants post an announcement of their weekly fitness goal on social media would increase the likelihood of goal achievement.
They received an outpouring of encouragement from their social networks when they initially posted their goals. Interestingly, many of the participants were put off by the prospect of their goals and results being posted. This actually led to fewer people creating weekly goals.
At the beginning of each week, each participant had the opportunity to create their goal. How many active days in the next week? How many target steps per day? The targets were adjusted to suit the individual.
For some of the participants, the commitments were automatically posted to the social network Facebook. For the reminder, their goals were kept private.
Those participants whose commitments were public actually started to create fewer goals each week. Those who kept their goals private consistently created weekly goals.
According to the study “the prospect of accountability creates a selection effect that decreases the probability of making commitments.”
Researchers noted that sharing goals publically actually had the opposite effect.
The state of the wearable market
As we stated above, 30% Americans report that they do no regular physical activity, despite the abundance of technology available designed to motivate.
Within the next 5 years, the global wearables market is predicted to reach the value of over US$30 billion.
According to a recent report by Research and Markets, the adoption of wearable health trackers has increased exponentially, as consumers are no longer limited to developed markets. As the cost of the devices decreased, vendors began to focus on developing countries to increase market share.
“The factors like growing IT spending, rising health concerns, growing popularity of smart wearables among consumers, an expanding smartphone user base globally, coupled with continuously declining prices of smart wearables are anticipated to propel demand for different types of smart wearables during the over the next six years.” – Research and Market
This report highlighted key trends within the wearables market, firstly, that smartwatches enjoy maximum share. A potential area for growth is the move to look beyond smart watches, focusing on other wearables, like hearables, smart clothing or smart glasses. Interestingly, the kids and pets wearables market is predicted to see significant growth over the next few years. This demonstrates how the on-demand consumer is looking past self-tracking, to keep an eye on loved ones.
The wearables market is entering a mature phase in 2017. Big players like FitBit have actually suffered a drop in stock price of 70%, but overall the market is in a strong position. From Apple Health app to FitBit, you the consumer are now empowered to monitor you and your family’s health. According to the Digital Health Consumer Report of 2015, undertaken by Rock Health, digital health technology has been adopted by 80% consumers. This equates to around 4.5 billion people worldwide! With an influx of technology in the noughties, the fitness monitor evolved to track steps, sleep, heart rates, exercise, diet and more.With more fashionable options on the market and mobile manufacturers like Apple and Samsung, creating their own devices which incorporate more than just fitness tracking, there is plenty of potential in the wearables market.
The wearable industry now encompasses the entire sports universe, both with professionals and consumers alike. In our on-demand world, consumers relish the next advancement that will make tracking anytime, anywhere.
Why do one-third of users ditch their devices?
About one-third of wearable technology users ditch their devices within 6 months of purchase. Fitbit has previously reported that out of 19 million registered users, only 9.5 million were active. That’s less than half.
Just as with New Year’s resolutions involving a new gym membership, fitness tracker usage is more permanent.
There are many reasons why people ditch their devices. Firstly, if they are ugly.
Flaws such as the fact they are easy to lose, they break, some are not waterproof, they don’t always sync with your smartphone, battery life can be low, and that they are uncomfortable to wear are among the explanations as to why one-third of users ditch.
Digital Healthcare Transformation Assembly
Despite the high level of users abandoning health trackers. The use of digital technology, like these trackers, is changing the way we think of healthcare.
With the future of ACA uncertain and increasing consumer concern around drug pricing, healthcare systems and insurance carriers are being forced to respond to new demand rapidly. Businesses across the industry are scrambling to innovate and compete with non-traditional players, but above all, they must respond to empowered consumers. The customer-centric transformation has revolutionized retail, aviation and more. Now, it’s tackling healthcare.
The Digital Healthcare Transformation Assembly has been designed for all of our partners, affiliates, and members to once again gather in our unique format to develop new relationships, collaborate with like-minded peers, and learn cutting edge intelligence to take back home and help tackle the biggest business issues of today.
We will be addressing the most important digital marketing and business priorities of 2017 including:
Content Marketing and Social Media
The Future Of eHealth Systems and Health Data Analytics
Consumerism and Meaningful Technology Engagement
Data Analytics and Population Health
Consumerizing and Personalizing Connected Health