The Millennium Alliance is thrilled to announce that former keynote speaker Jim Stengel, Former Global Marketing Officer, Procter & Gamble, President and Chief Executive Officer, The Jim Stengel Company, LLC, has been selected to the AMA’s Marketing Hall of Fame.
The American Marketing Association of New York announced today the four industry leaders who will be inducted into the Hall of Fame, during an awards ceremony on May 11, 2017.
“The Marketing Hall of Fame is dedicated to recognizing the people who are making outstanding contributions to the field of marketing and inspiring and educating a new generation of marketers.” –NYAMA
This year’s inductees include Gary Briggs, VP, CMO, Facebook, Jon Iwata, SVP, marketing and communications, IBM, Jerry Wind, PhD, Professor of Marketing, The Wharton School and…
Jim Stengel, former global marketing officer, Procter & Gamble and president/CEO, The Jim Stengel Company.
Jim Stengel is President/CEO of The Jim Stengel Company, a think tank and consultancy conducting proprietary research, generating thought leadership and applying an ideals-driven framework to drive business growth in today’s global economy. A prolific writer, speaker, and advisor, Jim is the author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies. Jim serves as an advisor for Myrian Capital, a private equity firm, and Metamorphic Ventures, a venture capital firm. He is also Chairman of the International Advisory Board for in/PACT, an interactive cause-marketing firm. Jim is the former Global Marketing Officer of P&G.
We were incredibly honored to have Jim as our Keynote Speaker at our 2016 Transformational CMO Assembly.
This year, we are thrilled to welcome another marketing leader Russ Klein, CEO of the American Marketing Association is joining us at Transformational CMO Assembly as our keynote speaker. In the run-up to the event, we sat down with the “flamethrower” himself and quizzed him a little about his career, what’s next for the marketing industry and what advice he would give to CMOs looking to capitalize on the ‘Digital Industrial Revolution’.
Here is a snippet from our interview with Russ:
In any company, the culture and leadership often makes or breaks digital transformation. Back in 2016, you spoke at the Leadership Summit, where you said “Positivity and optimism are the stuff of magic. It’s the magician’s elixir and the opening to possibility thinking which is the stuff of transformational creativity.” Can you tell us a little more about why these leadership qualities are so vital to a successful transformation?
RK: This answer could go on forever. I’m a believer in predictive language. That is, what you say and how you say it is predictive of outcomes. I’m not delusional about it, but I know that any transformation is going to hit low points when you simply must “believe to see.” Positivity isn’t just pixie dust…the science and empirical data on the power of positive thinking is abundant. If you can paint a co-created vision in which your team can see themselves playing an epic role…you have a chance.
Positivity is about being willing to think epic.
ABOUT TRANSFORMATIONAL CMO
The Millennium Alliance is pleased to announce that Russ Klein, CEO American Marketing Association, will be joining us on April 2-4, 2017 at the Renaissance Dallas Hotel in Dallas, TX for the biannual Transformational CMO Assembly.
The Transformational CMO Assembly will bring together North America’s most prominent Chief Marketing Officers, from all major consumer-driven industries. C-Level executives around the world are anticipating a highly complex marketing environment over the next few years; making the role of the CMO more important than ever before.
The digital revolution has forever changed the balance of power between individual consumers and brands. CMOs know that there is an explosion of information that is creating the digital enterprise. In addition, marketing leaders having an understanding that social media is the key channel for engaging with customers. Knowing how to measure these results will help organizations stay ahead of the competition.
A series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.
This is not just another “Digital Marketing” event. Spaces are reserved for the best in the business. If you’re a CMO looking to stay one step ahead of the digital world, Apply for Millennium Membership today