14 Mar, 2017

“The future is here and we need to embrace it.” – Interview with Steve Facini, CMO, OnDemand CMO

 -Steve Facini Interview

Yesterday we sat down with Steve Facini, CMO, OnDemand CMO who joined us at our Digital FSI Transformation earlier this year.

We quizzed Steve about the future of digital in the financial services, and what advice he has for the CMO of tomorrow.

Steve, you recently joined us to moderate a roundtable at the Digital FSI Assembly. Can you give our readers a rundown of the key takeaways from the event and of course, your roundtable?

SF: The reason I enjoy attending these events is because of the interaction between senior level financial services professionals representing various disciplines within the industry. Those interactions often lead to rich, broad, and deep discussions on issues we face daily. It’s fantastic that these events attract representatives from all sectors of the “financial services” category  – from regional, community banks, insurance, wealth managers, commercial lenders and so on.  It is a testament to the value of the content shared and the ideas exchanged. For me, it has provided me a lot to my knowledge and insights that I can apply with my clients.

For me, it has provided me a lot to my knowledge and insights that I can apply with my clients.

What do you see as the benefits of attending an event like ours, that brings together C-Level executives in an intimate setting?

SF: This really is a continuation of my answer above. It’s really about the comradery and the willingness of the participants to exchange ideas. Everyone who attends is very forthcoming, gracious and willing to share their ideas and experiences. So, it’s a wonderful opportunity to learn from each other, hear different perspectives without some of the emotion that can colors conversations with your work colleagues. It allows you to get advice from peers as to their experience and how they solved problems in their company.

The financial services are on the precipice of digital transformation. What trends are you keeping an eye on?

SF: The big trend for me is the impact digital transformation is having on the customer experience. More so now than ever before, we need to make the client the epicenter of everything we do and allow technology to help us deliver rich and rewarding experiences throughout the customer journey.Competition is as fierce as ever and the company that can deliver a unique and seamless omnichannel experience is the company most likely to win.  And in this age of social media, if you deliver an exceptional experience your customers will become your advocates and spread the word.  Nothing is more powerful then when your customers promote your brand.

Competition is as fierce as ever and the company that can deliver a unique and seamless omnichannel experience is the company most likely to win.  And in this age of social media, if you deliver an exceptional experience your customers will become your advocates and spread the word.  Nothing is more powerful than when your customers promote your brand.

What advice do you have for c-level leaders in the financial services space looking to leverage digital tools?

SF: Embrace the digital tools available to you. Marketers are on a journey to create the ultimate attribution model but that can only be achieved through a process of “testing and learning”. We can’t be afraid of trying new things. With each iteration you will gain new insights, sharpen our focus on the tactics that are truly driving results and ultimately, improving our attribution model while also driving ROI.

The future is here and we need to embrace it.

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4 Comments:

  • Cut The Wood April 30, 2017

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  • masterSi April 30, 2017

    la pregunta muy entretenida
    masterSi

  • Cervejeiro Mestre April 30, 2017

    Como Gelar A Cerveja Rápido

    Prestem atenção nessa pista, porque eu testei ela numm chburrasco esse termo de semana,
    e fiquei muito alegre! Aliás, um gratulação próprio ao Guiga ( @filhodopadeiro
    ) do Tudo Sobre Facebook , que me passou esse conhecimento milenar!

    A medida de qualquer um desses ingredientes dependerá da
    quanttidade dee cerveja que se pretende gelar. Porém comumente,
    seria um saco de gelo, um l de água, um l de álcool e meio quilo
    de sal. Após colocar todos e cada um dos ingredientes
    num recipiente, basta acomodar as latas/garrafas de cerveja e também esperar por retornamento de 3 minutos.
    Você poderá proporcionalizar essas medidas conforme a quantidade
    de cerveja que ppretende gelar.

    sal se dissolve facilmente nna água e reduz seu macha
    de frigoríficação. Pura, a água congela sobre 0 ºC.
    Já a água com sal precisa de uma temperatura menor, que pode chegar a dezenas
    de graus menos zero. Quando sal é posto no gelo,
    parte dos cubos derretem, roubando” calor durante a troca
    de estado físico e também esfriando a mistura cono um todo.

    Além disso, sal dissollvido provoca umma reação endotérmica, ou melhor, reduz
    mais a temperaturra da mistura. álcool tem umm papel semelhante: derrete gelo roubando” calor e
    diminui ainda mais marca de refrigeração.
    É empregado porque quando a temperatura permanecer sob -9 ºC, sal perde algujma coisa do efeito, mas álcool não.

    De olho no relógio: alumínio é bom condutor de calor, e também 3 minutos são suficientes para que as
    latinhas mergulhadas encontrem equilíbrio térmico.
    Como a temperatura fica aquém zero, em seguida alguns minutos, a poção
    vai estar tão gelada que não vai dar para ssentir paladar e também
    periga enregelar. Deixe toalha de papel chupar bem a água, e também logo
    depois, igeiro as cervejas para frigorífico.
    A água no papel vaai congelar velozmente, formando
    uma classe de gelo quee esfria a poção.

    Orientação: tomem cuidado, porque dependendo do freezer
    a cerveja é possível que gelar numa rapidez absurda, deixando sua cerveja congelada,
    que não élítico. Minni Refrigerados USB Mais um gadget alcoólico para você não perder a
    ansa de tomar uma cervejinha geladésima no recreio do seu trabalho.
    Há nem tinha visto… a do nitrogênio é a melhor (moleza de
    encontrar) hahahahahha magnífico. adicionei aos favoritos….
    E que perghnta ali em cima do Leandro. Não funciona com
    outras bebidas não, só cerveja qque gela, as outras se
    colocar esquenta! http://cervejeiromestre.com.br/cerveja/drinks/

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