10 Mar, 2017

News round-up: Digital Transformation latest

 -New round-up week of March 6th

Starting today, each week we will round-up the biggest news digital news stories of the week for each industry that we cover.

First up…

Marketing

Starbucks looks to gamification to improve its mobile app. Enter Bonus Star Bingo.

Starbucks launched their Bingo platform this week, gamifying their mobile app. The game is accompanied by a standalone website. The use of #BonusStarBingo hashtag is helping to promote the new add-ons.

Facebook Messenger Day - digitalFacebook Unveils Messenger Day – yet another attempt to unseat SnapChat

Facebook’s Messenger Day will enable users to curate a slideshow of photos and videos that are visible to your friends for only 24 hours. This rollout will be an add-on to the Messenger app, used by one billion people worldwide.

The Messenger’s in-app camera allows you to add text, drawings, stickers, emojis, filters, and lenses to photos and videos.

Facebook also released a new Facebook 360 for Gear VR app bringing 360 images and video content to the Oculus-powered virtual reality headset from Samsung. They also announced (under the radar)

They also announced (under the radar) the release of advanced tracking which will allow users to better analyze video content. Despite being under the radar, this news is likely to shake up digital marketing.

Google

Not wanting to be outshone by Facebook, Google announced a new Video Intelligence API at their conference this week. The latest API intelligence will now make video searchable. So all those marketers ahead of the game with video will be able to take advantage of this new tech.

Healthcare

ACA Replacement put to congress

President Trump’s administration finally released its plan for the repeal and replacement of Obamacare this week. Not without its controversy, the bill has passed through 2 committees with no objection from republicans. However, it still has a long way to go.

Republicans and Democrats alike are raising questions about the impact that the proposed bill will have.

However, it does look like the proposal will ignite opportunity within digital healthcare so watch this space!

Amazon announces that Alexa is now compatible with WebMD

Amazon announced this week that Alexa can now answer health related questions through a voice response capabilities developed by WebMD.

All Alexa-enabled devices will be compatible.

Retail

Lowe's holoroom - digitalLowe’s announces launch of Holoroom

Lowe’s furniture announced this week that it is testing a new ‘Holoroom’. Created to answer a growing concern from customers who lack the confidence to build the company’s DIY projects. The company has started running a proof-of-concept program at its store in Framingham, MA. The Holoroom How To, an on-demand virtual reality skills clinic will help customers address in-home DIY efforts.

Essentially, using a virtual reality headset and controller the customer is immersed into the DIY project and will receive step-by-step instructions to complete the task. The use of Haptic feedback, such as feeling the vibration of a drill, adds to the life-like experience, without the waste or mess of testing a DIY project in the real world.

This is the latest iteration of Lowe’s Innovation Labs’ Holoroom experience, which was introduced almost three years ago.

eBay and Google showcase “ShopBot”

Google home users will be happy to hear that Google and eBay have partnered to create “ShopBot”, showcased earlier this week. This new at-home concierge service will be able to tell you the value of the various items in your home.

Retail study concludes that 70% retailers are planning to invest in IoT

According to a study undertaken by Zebra Technologies, 70% of retailers are planning to invest in IoT (Internet of Things). 65% are planning to invest in automation technologies by 2021. This study suggested that by 2021, almost 80% of retailers will customize in-store experiences using location technology.

CIO News

Tesla hires new CIO

Tesla has hired long-time CIO Gary Clark, according to media reports and Clark’s LinkedIn profile.

SAP apps can now be run on Google cloud

Google has partnered with SAP to integrate Google’s cloud and machine learning capabilities with SAP enterprise applications.

Millennium Alliance customer Hewlett-Packard Enterprise acquires Nimble Storage

Hewlett-Packard Enterprise announced this week that they are acquiring Nimble Storage for $1.1 billion in a deal designed to improve the company’s position in the storage technology market.

That’s a wrap, folks!

Have a lovely weekend and subscribe to Digital Diary here >

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